Established in 1974, Thrifty-Link Hardware is a national group of independent retailers who play an integral role within their local communities. All stores are family run businesses, where the person who owns the store, runs the store.

Thrifty-Link Hardware set us a challenge to develop a distinct and highly relevant position in the competitive retail hardware category. Identifying intrinsic brand attributes that allowed the brand promise to be delivered in-store on a daily basis and across all consumer touch points, simply amplified the challenge.

As a group of independent retailers bonded by a common purpose, Thrifty-Link Hardware readily embraced the promise of “Nothings’ too hard” as the positioning encouraged and inspired DIYers to have a go at the small but challenging jobs around the home and garden. The ‘can-do’ attitude, knowledge and advice of the store-owners reinforces the positioning and projects a unique point of difference on a daily basis.