Devondale Sparkling Beverages | New Packaging Launch
We’re taking 3 steps back with this one before we sprint ahead with exciting projects in the coming weeks. Let’s throwback to August 2021 when Devondale unveiled a fresh look for their Sparkling Apple Juice and tasked Faith with helping craft the launch campaign for both the product and the brand.
Devondale, known for the rich history spanning across five decades in Australian households, is represented under the Sabrands family alongside Australian icons such as Rosella and Sunraysia. Our objective as the agency responsible for the communication of this campaign was to make it more ‘tableworthy’ in competition with other sparkling apple juices, sodas and indeed even alcoholic beverages. The transition from the original stubby bottle to a sleek bottle, reminiscent of European sparkling water bottles helped to elevate the product and in turn, the label had been updated to reflect the premium aspect of Sparkling Apple Juice.
Faith wanted to showcase the products great taste and presence as an iconic brand across Australian households everywhere. Therefore, we developed a short TVC that caught the attention of juice drinkers alike, reminding them of the refreshing, mouth-watering taste of sparkling apple juice, unique to Devondale. We also helped develop the line “Naturally refreshes any occasion” as a testament to the versatility of the product while still reflecting the nostalgic feel of the brand.
In addition, the new website was built efficiently and effectively by Faith’s digital team to maximise the browsing experience and accurately reflect the creative vision of the campaign. A single page, long scrolling experience, the design took inspiration from several European food brands producing products such as olive oils and seafood, all with the view to presenting an elevated experience that was undeniably Devondale.
The results were a really positive relaunch of the Devondale, continuing to support its shelf space in the major retailers. We look forward to the opportunity to continue working with Devondale into the future, including on new product flavours and formats.