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How Cutting Open My Hand With A Mandoline Made Me Think Differently About AI

  • AI
  • Algorithm Analysis
  • Faith Advertising
Do you know what a mandoline is? No, not the somewhat obscure blue-grass adjacent stringed instrument. The razor-sharp cooking utensil. About a month ago, I had a pretty nasty experience with one, cutting my hand quite badly; in fact, probably the worst cut I’ve ever had in the kitchen. I was lucky to not get stitches, bandaging up the cut with so much antiseptic cream it’s not funny, and after se…
Faith Thinking | Happy 21st Birthday!
Twenty-one years ago, in July 2003, we established The Faith Agency with a clear vision “to provide our clients with commercial advantage through clever creative thinking”.  Central to that objective …
Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client …
In the latest of his ‘A Bit of Everything’ series meeting retail industry leaders, David Trussler caught up with CEO of Clark Rubber Anthony Grice. The exchange provides some context and background to…

The decline of traditional TV
The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all relied …
Whilst not unexpected the decision by Bunnings to axe catalogues in favour of a digital format continues the rapid migration of advertising literature away from the mailbox. The days of crowded letter…
Recently I have been working with a client who has inherited an old database of names on their internal CRM.  A quick review by our digital team suggested that a lot of the names just did not stack up…

Greenwashing and class actions
This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are funded…
One of the interesting things about working in agency land across a broad section of clients both large and small is that you see a microcosm of Australian business that few politicians or media comme…

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