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Why Organic Social Matters: Building Brand Stories That Resonate

  • Marketing Strategy
  • Social Media Campaign
  • Social Media Video Content
While paid campaigns can boost visibility, organic social is where relationships begin. Organic social media is often seen as the slower route to results, but it’s one of the most effective ways to build a brand that feels real. It gives businesses the space to develop a voice, grow a community, and shape a story that connects. Across platforms, organic content is not just surviving. It's thriving…
Faith Thinking | Happy 21st Birthday!
Twenty-one years ago, in July 2003, we established The Faith Agency with a clear vision “to provide our clients with commercial advantage through clever creative thinking”.  Central to that objective …
Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client …
In the latest of his ‘A Bit of Everything’ series meeting retail industry leaders, David Trussler caught up with CEO of Clark Rubber Anthony Grice. The exchange provides some context and background to…

The decline of traditional TV
The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all relied …
Whilst not unexpected the decision by Bunnings to axe catalogues in favour of a digital format continues the rapid migration of advertising literature away from the mailbox. The days of crowded letter…
Recently I have been working with a client who has inherited an old database of names on their internal CRM.  A quick review by our digital team suggested that a lot of the names just did not stack up…

Greenwashing and class actions
This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are funded…
One of the interesting things about working in agency land across a broad section of clients both large and small is that you see a microcosm of Australian business that few politicians or media comme…
From time to time, you have the privilege of working on a brand that is doing great things in the local community.  One recent example for us has been the opening of a new office in Melton for disabil…
One of the concerning issues within society over the last few months has been the number of surveys that have identified that Australians are generally more unhappy than a decade ago, and have lost tr…

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