A new integrity framework for Sport
Ensuring sport is safe and fair for all participants is part of the charter of government agency, Sport Integrity Australia. Faith was recently asked to produce a video which outlined their new code of practice which informed sporting clubs around Australia as to the principles behind the codes as well as the practicalities of what it covered. Popular sports broadcaster, Jason Richardson was enlisted as our presenter. Using the backdrop of the Melbourne Sport Museum a five-minute video was created which covered all aspects of the new code. At a time when sporting codes are wrestling with a range of new issues and pressures the new production is defined to be informative as well as persuasive in terms of clubs adopting the new code.
Production House: York Studios
Creative: Terence Hammond
Art Direction: Nerio Nespeca
Client: Sport Integrity Australia – Lyndall Larkham, Tony Baccari
Account Director: David Trussler