Minimax ‘Noël’ Catalogue – 2018 Finalist
For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style, quality and uniqueness.
Faith has worked with Minimax for several years now, having assisted in the development of numerous catalogues each year, along with other marketing collateral. Last year, Faith designed the 2017 Christmas ‘Noël’ catalogue, showcasing a stylish range of gifts and decorations, both contemporary and traditional, representing the culmination of the Minimax 50 Year anniversary celebration.
Looking to deliver a modern, vibrant design and layout, art director Frankie developed an outstanding document that successfully captured the joy of Christmas and the essence of Minimax.
The catalogue was so well received that it has in fact been named a finalist in the 2018 Australasian Catalogue Awards in the Kitchenware and Home Interiors category. In the company of such iconic brands as David Jones, Kmart and Big W, we’re very pleased with the response that we’ve received.
The Awards take place on Friday 7th September at the Melbourne Convention and Exhibition Centre. Stay tuned to see how we go!