Recently, diversified home wares brand Décor approached Faith to do some work on a new range of glass match up lids and storage containers to complement their existing range, as well as a new range of ovenware baking dishes, with real seal lids that were airtight and leak proof, providing some real innovation into the category.

Both communication problems were solved with some innovative creative thinking.

The ‘match ups’ logo and brand name were subtlety re-designed to reflect the range of lids and matching base colours used. The products were photographed in a simple and uniform way that highlighted their beauty and brilliance. With succinct copy, and elegant art direction a strong brand ad was created that will be promoted extensively through a range of women and homemaker magazines in the run up to Christmas 2015.