Towards the end of 2022, Faith began working collaboratively with Organic Crew, a sustainable, ethical and organic women’s apparel brand based on the Mornington Peninsula. Faith was tasked with the goal of improving return on ads spend (ROAS).

When we commenced working with the brand, Organic Crew’s ROAS was a little over 1:1. Beyond this key metric, we were briefed to enhance and streamline their media buy, along with developing any marketing materials required for the campaign.

Founder Mel Lechte’s testimonial:

“When we appointed Faith, we were out of ideas, frustrated with a previous agency that simply couldn’t deliver on their promises. Ultimately, the hard work that Faith performed paid off, with terrific results in a short period of time! We’re really excited about where we can take our business together.”

Ultimately our strategy and campaign materials performed well, with improvements across key metrics as indicated by our results at the end of six months, where we hit a ROAS of 4:1 and within two months later, nearly hit 5:1.

We have prepared a short case study assessing our results and how we achieved them. Please see the link for the full study below:

Organic Crew | Case Study 2023