Easy to navigate new BP tool for truckies

 In BP, Client Work

Ensuring truck operators know about the different services available at truck friendly BP service stations at a national and state level might seem an easy task, but there were some challenges in creating a user friendly pdf that was totally interactive and easy to use.

A series of simple graphic icons were created for each of the diesel station services including fuel options, lounge services, 24-hour access as well as a host of other user facilities. The national road network and state maps were created using google map technology, with a simple easy to click on BP icon that showed individual station services, along selected routes, making trip planning simple. The national and state maps provided detailed data for over 300 service stations that were integrated and consolidated into a simple easy to navigate pdf that could be used individually or as part of the BP+ app.

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