Highlighting series of TVCs produced last year for Australian Duck Manufacturer, Luv-A-Duck, Faith pitched and won the business presenting the new positioning line, “Delicious Duck. No Fuss.” With strategic understanding that this would connect with the brand’s existing customer base as well as potential new customers, we worked closely with the client and Melbourne Production House, Burninghouse, to produce a series of TVCs aimed at realising this concept. The idea of each video is that the secret to cooking duck at home is not some fancy tool or technique; rather, it is simply using Luv-A-Duck restaurant-quality duck which is both easy to prepare and delicious tasting.
