Faith has long been an advocate of an integrated model for clients where creative, media, and emerging technologies such as ‘digital’, are equally relevant in delivering effective communication solutions for our clients. From July 1st the decision to integrate our media and creative businesses is a further reflection of our confidence in this model. We believe that in a very dynamic and global marketing environment, the need for a ‘holistic’ approach to quite complex communication problems has never been more evident; where the ‘path to purchase’ needs to embrace not just a channel solution, but a creative business solution.
The change coincides with the celebration of our 14th birthday and reflects our desire to adapt and reinvent Faith in a changing communications landscape
