In July 2024, we made a commitment that would fundamentally change how we approach search engine optimisation – not just for our clients, but for ourselves.
For years, The Faith Agency had been offering SEO services through trusted partnerships, delivering results for clients across retail, FMCG and B2B sectors. But if we’re being honest, we’d never taken our own search performance as seriously as we should have. That changed when we decided it was time to practice what we preach.
The Decision to Invest in Ourselves
The catalyst was simple: we wanted to upskill in SEO and deliver even better outcomes for our clients. But we also recognised that the best way to truly understand search engine optimisation was to experience the challenges, wins and learnings firsthand.
So we embarked on a substantial SEO programme for The Faith Agency itself – treating our own website with the same strategic rigour we apply to client campaigns.
Starting from the Ground Up
Our first step was comprehensive keyword research, identifying 50 critical terms that represented our core services and target market. These weren’t vanity metrics – we focused on keywords that would drive qualified traffic from businesses genuinely looking for advertising and marketing support.
With our target keywords defined, we went to work enhancing our website content. Every service page, case study and blog article was optimised for search performance, but more importantly, for user experience and conversion potential.
We also began investing in off-site backlinking – a critical but often overlooked component of SEO success. Building authority through quality backlinks from relevant, reputable sources became a consistent focus.
The Starting Point
When we began tracking performance in July 2024, our baseline metrics told a familiar story for many businesses:
- 6 of 50 keywords ranking in Google’s top 10
- 3 keywords achieving top 3 positions
- Web traffic under 200 monthly sessions
- Online conversions minimal (just 3 per month)
These numbers weren’t terrible, but they certainly weren’t where we wanted to be for an agency of our calibre and experience.
Twelve Months Later: The Results
Fast-forward to July 2025, and the transformation speaks for itself:
- 25 of 50 keywords now ranking in top 10 positions
- 12 keywords achieving coveted top 3 rankings
- Web traffic doubled from our starting point
- Online conversions doubled – real business impact
But here’s what those numbers really represent: more qualified prospects finding us organically, more opportunities to demonstrate our capabilities and more businesses discovering how The Faith Agency can help them achieve their marketing objectives.
What We Learned Along the Way
This journey reinforced several crucial insights about effective SEO:
Content quality matters more than quantity. Rather than churning out blog posts for the sake of it, we focused on creating genuinely useful content that answered real questions our prospects were asking.
Technical performance is non-negotiable. Site speed, mobile optimisation and user experience directly impact both search rankings and conversion rates.
Consistency beats intensity. Regular, sustained effort delivered better results than sporadic bursts of activity.
Integration amplifies everything. Our SEO efforts worked best when combined with our existing digital advertising, content marketing and social media activities.
Not Satisfied Yet
While we’re pleased with the progress, we’re far from finished. Big changes are coming to our service landing pages, designed to better showcase our capabilities and convert more visitors into enquiries.
We’re also increasing our output of case studies and blog articles – not just for SEO benefit, but because sharing our work and insights helps potential clients understand the value we can deliver.
On the technical side, continued backend improvements are planned to drive even faster loading speeds and overall performance. In today’s digital landscape, every second counts.
The Client Impact
This investment in our own SEO capability has made us better partners for our clients. We now understand the patience required for organic search results, the importance of content strategy alignment and the technical challenges that can make or break campaign performance.
When we recommend SEO strategies to clients, we’re drawing from direct experience of what works, what doesn’t and what delivers genuine business results.
Why This Matters for Your Business
Our SEO journey demonstrates something crucial: effective search engine optimisation requires sustained commitment, strategic thinking and integration with broader marketing efforts.
It’s not about quick fixes or gaming the system – it’s about creating genuine value for users and building authority over time.
Whether you’re a retail business looking to capture more local searches, an FMCG brand building online presence or a B2B service provider wanting to demonstrate expertise, the principles remain consistent.
The Faith Agency’s experience proves that when SEO is executed strategically and integrated with other marketing activities, it delivers measurable business results. Not just traffic increases, but actual conversions and enquiries that drive growth.
Ready to transform your own search performance? Contact The Faith Agency to discuss how our proven SEO approach can deliver similar results for your business.
