Social Media Campaign

Why Organic Social Matters: Building Brand Stories That Resonate

While paid campaigns can boost visibility, organic social is where relationships begin. Organic social media is often seen as the slower route to results, but it’s one of the most effective ways to build a brand that feels real. It gives businesses …

Advertising spend in the current environment

With disposable income under severe pressure retailers are faced with increased costs. Wages, rent, electricity, insurance and government charges are all contributing to increased overheads. Since Christmas several major retailers have reported year…

Cat Trucks

Automotive

The Faith Agency has a long and successful history of working within the transport and trucking industry. When international trucking brand, CAT Trucks, looked to launch into the Australian market, Faith developed a comprehensive brand strategy and c…

Ruff Guide To: Social Media Influencers

In the year of our lord 2025 (yes, it is now officially 2025, jeez!), any good social media marketing agency in Melbourne (let alone Australia, or indeed globally) needs to have an influencer marketing strategy. What might have seemed disingenuous an…

Britex | Social Media Influencer Marketing

Retail

One of the growing parts of The Faith Agency’s social media management platform is Influencer Management. It’s undeniable now that brands need to partner with influencers across a variety of platforms in order to maximise the impact of their messagin…

Exquisine | Content Marketing Strategy and Implementation

Beginning in July 2023, we commenced work with famed Australian dessert manufacturer, Exquisine. Well, we say famed, but really, they may seem like a total mystery to most FMCG customers. That’s because they aren’t B2C; they are a B2B dessert manufac…

Adriatic Furniture | Motion Recliner Sale

Retail

Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of cour…

TV or Meta- Who will win in 2024

The reporting season has already shown the difficulties facing many media companies. Seven West Media groups results were disappointing and reflected the softness of the television market. Seven West’s shares fell 14 percent to 24 cents, its lowest…

MK Building Group | Building Better Homes With Faith

Professional Services

Welcoming on board construction company MK Building Group was a lovely way to end 2023. The highly awarded firm offers a unique opportunity for homeowners to leverage their home through a collaborative venture between the two parties. MK Building con…

Ecobatt | New Social Media Campaign

Recycling

We’re excited to start working on social media strategy and content development for a long-time client of ours, Ecobatt. For the last ten years, Ecobatt has been one of Australia’s most innovative recycling companies, with thousands of battery recycl…

Britex | Everyday Uh-Ohs With Chantel Mila

Retail

Having worked with Britex for over a year, initially pushing a new creative concept for their 3in1 Deep Cleaning Machine hire product, we were then tasked with a new challenge: promoting their range of in-home cleaning products available from superma…

Organic Crew | Case Study 2023

Retail

Towards the end of 2022, Faith began working with Organic Crew with a simple goal to improve return on ad spend (ROAS). A critical measure of digital activity and its effectiveness, ROAS balances the total advertising expenditure against the revenue …

Unveiling “Everyday Uh-Ohs”: The Faith Agency’s Creative Triumph for Britex’s Everyday Range

Retail

In the world of household cleaning, mundane tasks can often be overlooked. However, we've taken a fresh approach with the latest venture for Britex: "Everyday Uh-Ohs". For their Everyday range of cleaning products, these products, conveniently availa…

Case Study: Good Food & Wine Show

Events

In March 2023, Faith was appointed as the media agency for the Good Food & Wine Show, helping to promote their 4 key shows across Melbourne, Sydney, Perth and Brisbane. We proposed a full-funnel media approach targeting users at all stages of the…

Calvary Recruitment Campaign

NFP / Health

In November 2021, Japara Aged Care joined the Calvary Heath Care network, combining their 50 aged care homes and 5 retirement villages with Calvary’s numerous private and public hospitals and community care service centres. For several years, Fait…

Devondale Naturally Refreshes Any Occasion

FMCG

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the …

Make Every Day A Sun Day

FMCG

In March 2021, Faith had the opportunity to pitch for a new brand positioning campaign for Australian icon Sunraysia. For over 30 years, Sunraysia has been a pioneer in the healthy fruit juice market, first starting with prune juice before expanding …

Prahran Market Say Cheese 2020 – Gotta Have Faith

Retail

Prahran Market stands as Melbourne’s oldest continuous market. For over 150 years, they have been a destination for locals and visitors alike, providing incredible fresh produce, delicious cuisine and much more. Faith has been working with Prahran Ma…

MaxiTRANS & R U OK? Day 2020 – Gotta Have Faith

Now more than ever, mental health is one of the most important causes in our society. Far too many people have suffered in silence without support or encouragement to share how they are going. R U OK? aims to change this and has been doing so since 2…

Faith Welcomes BestDrive & Ryan Carlisle Thomas

Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region. Offering a complete tyre and auto so…

MaxiTRANS Economic Stimulus Update Campaign – Gotta Have Faith

In March 2020, MaxiTRANS sought to leverage the recent Australian Government Stimulus Package into sustained business during the coronavirus pandemic. And Faith stepped up to assist with developing multiple campaigns around this Stimulus Package, alo…

Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabe…

Lucky Smart Snax Relaunch

FMCG

The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a selection of new blends and packaging designs. Lucky develop…

Welcome to Beauty Connections!

Retail

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely w…

Inside The Creative Process: Prahran Market Say Cheese 2018

For several years, Prahran Market has been leading the creative charge for markets in Melbourne, organising food-themed events throughout the year. From Sausage Fest to Truffle Fest, Prahran Market is the destination for food-passionate individuals, …

Innovation by Design

B2B

For decades, Retracta Industrial Hose Reels have been recognised as the iconic benchmark for performance and reliability across its operating markets, both here and internationally. With a long history of innovation and design, Macnaught has devel…

#PMInspiredbyTunick – Rude Food Activation For Prahran Market

Retail

In May, news broke that acclaimed photographer Spencer Tunick would be returning to Melbourne to shoot one of his world-famous “mass nude” photos at the Woolworths in Prahran. Back and forth between Woolworths and the photographer around approval …

New era and Brand for Your Habitat

Retail

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decis…

Behind the scenes – a social media photo shoot at Faith

FMCG

With Facebook and Instagram now inundated with beautiful photography and videos, the fast-moving world of social media demands that brands provide more genuine and high quality content specifically produced for these platforms. It’s never been more i…

Investing in quality content

FMCG

When it comes to content, the Faith team know the power it can have in providing real impetus to a brand’s marketing mix. Facebook has been the prime ingredient with social media networks, but more recently Instagram has become one of the fastest gro…

Why Organic Social Matters: Building Brand Stories That Resonate

While paid campaigns can boost visibility, organic social is where relationships begin. Organic social media is often seen as the slower route to results, but it’s one of the most effective ways to build a brand that feels real. It gives businesses the space to develop a voice, grow a community, and shape a story […]

Advertising spend in the current environment

With disposable income under severe pressure retailers are faced with increased costs. Wages, rent, electricity, insurance and government charges are all contributing to increased overheads. Since Christmas several major retailers have reported year on year sale decreases across their store network. The inevitable internal pressure to contain costs, a looming federal election and the impact […]

Cat Trucks

Automotive

The Faith Agency has a long and successful history of working within the transport and trucking industry. When international trucking brand, CAT Trucks, looked to launch into the Australian market, Faith developed a comprehensive brand strategy and communications program that would aggressively build market share. With a focus on innovation, CAT had invested heavily in […]

Ruff Guide To: Social Media Influencers

In the year of our lord 2025 (yes, it is now officially 2025, jeez!), any good social media marketing agency in Melbourne (let alone Australia, or indeed globally) needs to have an influencer marketing strategy. What might have seemed disingenuous and trite even 5 years ago has exploded in popularity due to algorithm changes that […]

Britex | Social Media Influencer Marketing

Retail

One of the growing parts of The Faith Agency’s social media management platform is Influencer Management. It’s undeniable now that brands need to partner with influencers across a variety of platforms in order to maximise the impact of their messaging. However, the ability to find the right influencers is critical. Working with Britex on their […]

Exquisine | Content Marketing Strategy and Implementation

Beginning in July 2023, we commenced work with famed Australian dessert manufacturer, Exquisine. Well, we say famed, but really, they may seem like a total mystery to most FMCG customers. That’s because they aren’t B2C; they are a B2B dessert manufacturer, and their gorgeous creations are white labelled for sale by some of the country’s […]

Adriatic Furniture | Motion Recliner Sale

Retail

Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of course, delivery. In April 2024, Adriatic Furniture ran a Motion Recliner Sale, aiming to highlight the latest […]

TV or Meta- Who will win in 2024

The reporting season has already shown the difficulties facing many media companies. Seven West Media groups results were disappointing and reflected the softness of the television market. Seven West’s shares fell 14 percent to 24 cents, its lowest level since November 2020, with its capitalisation at $360 million compared to $740 million this time last […]

MK Building Group | Building Better Homes With Faith

Professional Services

Welcoming on board construction company MK Building Group was a lovely way to end 2023. The highly awarded firm offers a unique opportunity for homeowners to leverage their home through a collaborative venture between the two parties. MK Building constructs two custom-designed townhouses on the client’s own land, with the client keeping one while MK […]

Ecobatt | New Social Media Campaign

Recycling

We’re excited to start working on social media strategy and content development for a long-time client of ours, Ecobatt. For the last ten years, Ecobatt has been one of Australia’s most innovative recycling companies, with thousands of battery recycling bins set up in local supermarkets, shopping centres and retail outlets across the country. Faith have […]

Britex | Everyday Uh-Ohs With Chantel Mila

Retail

Having worked with Britex for over a year, initially pushing a new creative concept for their 3in1 Deep Cleaning Machine hire product, we were then tasked with a new challenge: promoting their range of in-home cleaning products available from supermarkets and other retailers. The range, initially labelled the “Specialty Range”, combined a slew of products […]

Organic Crew | Case Study 2023

Retail

Towards the end of 2022, Faith began working with Organic Crew with a simple goal to improve return on ad spend (ROAS). A critical measure of digital activity and its effectiveness, ROAS balances the total advertising expenditure against the revenue generated as a result of sales, typically measured as a ratio. A useful metric for […]

Unveiling “Everyday Uh-Ohs”: The Faith Agency’s Creative Triumph for Britex’s Everyday Range

Retail

In the world of household cleaning, mundane tasks can often be overlooked. However, we’ve taken a fresh approach with the latest venture for Britex: “Everyday Uh-Ohs”. For their Everyday range of cleaning products, these products, conveniently available at Bunnings, Coles, Woolworths, IGA, and various local supermarkets, now have a campaign that resonates with the everyday […]

Case Study: Good Food & Wine Show

Events

In March 2023, Faith was appointed as the media agency for the Good Food & Wine Show, helping to promote their 4 key shows across Melbourne, Sydney, Perth and Brisbane. We proposed a full-funnel media approach targeting users at all stages of the decision-making process, with specific focus on digital activity. Ultimately, the campaign performed incredibly […]

Calvary Recruitment Campaign

NFP / Health

In November 2021, Japara Aged Care joined the Calvary Heath Care network, combining their 50 aged care homes and 5 retirement villages with Calvary’s numerous private and public hospitals and community care service centres. For several years, Faith have been tightly connected with the Japara team, primarily assisting with various media planning activities, but we’ve […]

Devondale Naturally Refreshes Any Occasion

FMCG

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the Australian household, with a long brand heritage of delivering fresh sparkling apple juice […]

Make Every Day A Sun Day

FMCG

In March 2021, Faith had the opportunity to pitch for a new brand positioning campaign for Australian icon Sunraysia. For over 30 years, Sunraysia has been a pioneer in the healthy fruit juice market, first starting with prune juice before expanding into pomegranate, cranberry and other classic flavours. The brief from Sunraysia was to increase […]

Prahran Market Say Cheese 2020 – Gotta Have Faith

Retail

Prahran Market stands as Melbourne’s oldest continuous market. For over 150 years, they have been a destination for locals and visitors alike, providing incredible fresh produce, delicious cuisine and much more. Faith has been working with Prahran Market for more than 10 years, and in that time has seen their brand undergo several adjustments to […]

MaxiTRANS & R U OK? Day 2020 – Gotta Have Faith

Now more than ever, mental health is one of the most important causes in our society. Far too many people have suffered in silence without support or encouragement to share how they are going. R U OK? aims to change this and has been doing so since 2009. Working with experts in suicide prevention and […]

Faith Welcomes BestDrive & Ryan Carlisle Thomas

Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region. Offering a complete tyre and auto solution, BestDrive has been a leading retail brand in Europe and Asia since 2006 and is the […]

MaxiTRANS Economic Stimulus Update Campaign – Gotta Have Faith

In March 2020, MaxiTRANS sought to leverage the recent Australian Government Stimulus Package into sustained business during the coronavirus pandemic. And Faith stepped up to assist with developing multiple campaigns around this Stimulus Package, along with a series of creative executions. The Brief In the mad rush during the initial weeks of the pandemic being […]

Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabeth Street shut for pop-up traders on the day, and special ticketed events and other activities, ‘Say Cheese’ […]

Lucky Smart Snax Relaunch

FMCG

The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a selection of new blends and packaging designs. Lucky developed four new product SKUs: Lucky Smart Snax Mind & Body, Lucky Smart […]

Welcome to Beauty Connections!

Retail

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely with the Beauty Connections team, Faith developed a highly targeted media strategy that supported Marc Anthony’s nationwide distribution through Coles. […]

Inside The Creative Process: Prahran Market Say Cheese 2018

For several years, Prahran Market has been leading the creative charge for markets in Melbourne, organising food-themed events throughout the year. From Sausage Fest to Truffle Fest, Prahran Market is the destination for food-passionate individuals, and the 2018 edition of their Cheese Festival was no exception. Account Director David, Account Manager Ben, Media Managers Megan […]

Innovation by Design

B2B

For decades, Retracta Industrial Hose Reels have been recognised as the iconic benchmark for performance and reliability across its operating markets, both here and internationally. With a long history of innovation and design, Macnaught has developed an exciting new range of Retracta reels specifically designed and engineered for the most demanding applications in markets spanning […]

#PMInspiredbyTunick – Rude Food Activation For Prahran Market

Retail

In May, news broke that acclaimed photographer Spencer Tunick would be returning to Melbourne to shoot one of his world-famous “mass nude” photos at the Woolworths in Prahran. Back and forth between Woolworths and the photographer around approval made national headlines for the event, and Prahran Market decided that they wanted in as well. They […]

New era and Brand for Your Habitat

Retail

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decision to implement a name change had to be carefully managed. […]

Behind the scenes – a social media photo shoot at Faith

FMCG

With Facebook and Instagram now inundated with beautiful photography and videos, the fast-moving world of social media demands that brands provide more genuine and high quality content specifically produced for these platforms. It’s never been more important for brands to invest in this style of content that’s also current and highly relevant to their customers. […]

Investing in quality content

FMCG

When it comes to content, the Faith team know the power it can have in providing real impetus to a brand’s marketing mix. Facebook has been the prime ingredient with social media networks, but more recently Instagram has become one of the fastest growing networks for brands to invest in as part of their marketing […]

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