Blog

We love showing off our latest projects and musings; big or small, all are pawsitively worth your time.

Influencer Marketing Isn’t Dead.

The influencer landscape has changed, and not in the subtle, algorithm-tweaking way. Audiences have grown up alongside social media, and with that growth has come a sharper understanding of who influencers are, what they’re for, and when a brand partnership actually makes sense. A few years ago, influencer marketing felt shiny. Big followings, glossy content, and the promise of instant reach. Now,…
Faith Thinking | Happy 21st Birthday!
Twenty-one years ago, in July 2003, we established The Faith Agency with a clear vision “to provide our clients with commercial advantage through clever creative thinking”.  Central to that objective …
Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client …
In the latest of his ‘A Bit of Everything’ series meeting retail industry leaders, David Trussler caught up with CEO of Clark Rubber Anthony Grice. The exchange provides some context and background to…

The decline of traditional TV
The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all relied …

Join Bark