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Implementing AI Processes Into Your Business; Or, How I Learn To Stop Playing With ChatGPT and Got Serious About Generative AI

  • AI
  • Business Strategy
  • Marketing Strategy
Alright, let’s talk AI. I'd never sit here and claim that artificial intelligence is going to revolutionise your business overnight, but what I would say is that if you're after a tech solution that plays nice with your existing systems while delivering serious operational grunt, you can trust AI to produce a pretty positive outcome. But what can AI actually do for businesses, aside from produce a…
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Faith Thinking | Happy 21st Birthday!

Faith Thinking | Happy 21st Birthday!

Twenty-one years ago, in July 2003, we established The Faith Agency with a clear vision “to provide our clients with commercial advantage through clever creative thinking”.  Central to that objective …
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Adriatic and Faith couldn’t wait

Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client …
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A Bit of Everything with Anthony Grice

In the latest of his ‘A Bit of Everything’ series meeting retail industry leaders, David Trussler caught up with CEO of Clark Rubber Anthony Grice. The exchange provides some context and background to…
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The decline of traditional TV

The Decline of Traditional TV

The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all relied …
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Bunnings catalogues are no more.

Whilst not unexpected the decision by Bunnings to axe catalogues in favour of a digital format continues the rapid migration of advertising literature away from the mailbox. The days of crowded letter…
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Data Cleansing is a Good Idea

Recently I have been working with a client who has inherited an old database of names on their internal CRM.  A quick review by our digital team suggested that a lot of the names just did not stack up…
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Greenwashing and class actions

Greenwashing & Class Actions

This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are funded…
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Ad land faces new battleground

One of the interesting things about working in agency land across a broad section of clients both large and small is that you see a microcosm of Australian business that few politicians or media comme…
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Pinarc opens a new office

From time to time, you have the privilege of working on a brand that is doing great things in the local community.  One recent example for us has been the opening of a new office in Melton for disabil…
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The importance of Trust

One of the concerning issues within society over the last few months has been the number of surveys that have identified that Australians are generally more unhappy than a decade ago, and have lost tr…
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