Retail Specialists

The Faith Agency has always enjoyed a close relationship with the Australian retail industry, helping shape our culture and ensured a creative capability that embraces traditional as well as emerging media. What distinguishes us as a premier retail marketing agency is our in-house media specialists who work collaboratively with our strategy and creative teams. Having an ability to engage and influence buying decisions has been invaluable to clients given the dramatic change in the consumer path to purchase.

Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.
One of the growing parts of The Faith Agency’s social media management platform is Influencer Management. It’s undeniable now that brands need to partner with influencers across a variety of platforms in order to maximise the impact of their messaging. However, the ability to find the right influencers is critical. Working with Britex on their rec…
Having worked with Britex for over a year, initially pushing a new creative concept for their 3in1 Deep Cleaning Machine hire product, we were then tasked with a new challenge: promoting their range of in-home cleaning products available from supermarkets and other retailers. The range, initially labelled the “Specialty Range”, combined a slew o…
Towards the end of 2022, Faith began working collaboratively with Organic Crew, a sustainable, ethical and organic women’s apparel brand based on the Mornington Peninsula. Faith was tasked with the goal of improving return on ads spend (ROAS). When we commenced working with the brand, Organic Crew’s ROAS was a little over 1:1. Beyond this key metr…
In the world of household cleaning, mundane tasks can often be overlooked. However, we've taken a fresh approach with the latest venture for Britex: "Everyday Uh-Ohs". For their Everyday range of cleaning products, these products, conveniently available at Bunnings, Coles, Woolworths, IGA, and various local supermarkets, now have a campaign that re…
Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client and film production house. View BandT Article https://www.bandt.com.au/adriatic-furniture-faith-just-couldnt-wait/…
Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network and online business.   “We have tried different models in recent years and enjoyed good success, but with a dynamic and changing marketplace we just …
Over the past 12 months, Faith has been working closely with tyre and auto retailer, BestDrive, to develop and grow a sustainable marketing program that covers a wide variety of platforms and activities. Starting with paid digital advertising, before moving onto website design, catalogue development and branding strategy, the final piece of the puz…
In July 2021, we completed work on a refined look for Melbourne’s iconic Prahran Market. We’ve been working with the team there for over 10 years, and in that time, we’ve been lucky enough to assist with various rebrands at different points, yet it was this opportunity that most filled us with excitement. Prahran Market for a long time has been …
Prahran Market stands as Melbourne’s oldest continuous market. For over 150 years, they have been a destination for locals and visitors alike, providing incredible fresh produce, delicious cuisine and much more. Faith has been working with Prahran Market for more than 10 years, and in that time has seen their brand undergo several adjustments to me…
Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely with the Beauty Connections team, Faith developed a highly targeted media strategy that supported Mar…
For several years, Prahran Market has been leading the creative charge for markets in Melbourne, organising food-themed events throughout the year. From Sausage Fest to Truffle Fest, Prahran Market is the destination for food-passionate individuals, and the 2018 edition of their Cheese Festival was no exception. Account Director David, Account M…
In May, news broke that acclaimed photographer Spencer Tunick would be returning to Melbourne to shoot one of his world-famous “mass nude” photos at the Woolworths in Prahran. Back and forth between Woolworths and the photographer around approval made national headlines for the event, and Prahran Market decided that they wanted in as well. Th…
February was a major month for the Faith Digital team with the culmination of almost six months work with the launch of the new homyped website on the Magento platform. Whilst the original ‘Wordpress’ site had served the company well, the growth of online sales and the need to meet the needs of a more discerning online customer saw a major revie…
Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.

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