Father’s Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father’s Day noise, Faith used ‘Dad humour’ as the focus for the integrated campaign. This approach was developed across catalogue creative, in-store POS, video content and an online promotion.

To generate further cut-through, along with the ‘Day of the Dad’ catalogue (complete with a humorous looking moustached ‘Dad’!), Faith created engaging Dad joke videos that would be utilised across various customer touch points including eDM’s, Facebook and YouTube.

With the Father’s Day campaign having recently come to an end, we are anticipating some great results.