Brand stories for a new time
The social and political landscape of our country has changed significantly. Regardless of individual political views Australian culture as we have known it is undergoing major transformation. [...]
Why produce ads yourself
With technology continuing to revolutionise business practices, the communications industry is bracing itself for further change. Algorithms, artificial intelligence and more cloud based [...]
The pace of change…..is it getting faster?
“We systematically overestimate the change that will occur in two years, while under estimating the change that will come in the next ten years.” Bill Gates During a recent clean up, I found a [...]
JD.COM – another Amazon in the making?
We all know the Amazon story and how the e-commerce giant is continually redefining the customer experience. However, there’s another developing giant in this space that is just as impressive, [...]
Understanding Facebook Messenger
Social and digital trends from last year predicted an increase in the usage of messenger and chat apps. In 2017, Facebook messenger was not only the most downloaded app in Australia but it also [...]
Free Facebook no more? An update to the news feed algorithm
Facebook has started 2018 with a major change to their news feed algorithm. Organic (free) posts on Facebook have been dropping in reach steadily in the past year. However, business pages can [...]
THE SLEEPING GIANT OF ARTIFICIAL INTELLIGENCE (AI)
Basically, anything you need to do online can be done through WeChat,” says Dr. Andy Chun, a leading Artificial Intelligence (AI) expert and Associate Professor at City University of Hong Kong. [...]
Marketers should they enter the social justice debate?
Why is so much reported information never corroborated with facts? So many political opinions and analyses are big on rhetoric and puffery, but often lacking factual base. Is this lazy reporting [...]
ARE YOUR BRANDS GENERATING SHAREHOLDER VALUE?
With the budget review period in full swing boards need to carefully consider the strategy behind their brand portfolio and consider whether it is generating the value it should. For many [...]
Appointing a new advertising agency
Most Marketing Managers are faced with the daunting prospect of appointing a new advertising agency at some point. Often it is thrust upon them, or someone just decides it’s time, the [...]