Faith Thinking

It really caught my attention when Nike cut some of its retail partners as part of its focus on expanding its Direct To Consumer (DTC) strategy. While not a new strategic development for Nike, [...]

One of the interesting developments we have seen in recent months is a growing enquiry about how to increase conversions on the website.  Many companies have seen their traffic spike and looked [...]

In recent times most of us have been anchored to our computer screens, trying to reach out to our customers and endeavouring to connect in a meaningful way.  Established work patterns and [...]

Increasingly commentators in recent weeks have turned their attention to their crystal balls as they try and interpret new trends and behaviours.  A growing sense of nostalgia and a return to [...]

  As we slowly start to awaken after our enforced hibernation it is interesting to look at some of the significant changes that have occurred in the way our behaviour has changed.   Recent [...]

In early April 2020, the entire United States of America was grappling with the coronavirus pandemic. While many of the states had issued stay-at-home orders, there were rumblings for residents [...]

With more people working from home than ever before, you want to make sure that your service offering remains fully accessible and attainable for customers in these new environments. Designing [...]

Throughout the recent Coronavirus crisis, the amount of web traffic across Australia has surged by up to 30%, which may be a problem for the NBN, but not for businesses with an online presence. [...]

One of the most encouraging things about the current coronavirus crisis is the number of businesses who are pivoting to an online business model, allowing them to reach their customers through [...]

  It’s no surprise to see businesses trying to change the way they do business during the coronavirus crisis, and one of the easiest ways for them to do this is to pivot to online activity. [...]