Faith Thinking

In March 2023, Faith was appointed as the media agency for the Good Food & Wine Show, helping to promote their 4 key shows across Melbourne, Sydney, Perth and Brisbane. We proposed a [...]

Like most business sectors, the advertising industry has had a recent preoccupation with artificial intelligence (AI). Perhaps more specifically, what will be the impact of the promised “super [...]

The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all [...]

Following the recent interest rate hikes, I decided to contact my bank about opportunities to move my money into a higher interest account.  I decided to ring first. Not a great idea.  45 minutes [...]

Recently I have been working with a client who has inherited an old database of names on their internal CRM.  A quick review by our digital team suggested that a lot of the names just did not [...]

This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are [...]

One of the interesting things about working in agency land across a broad section of clients both large and small is that you see a microcosm of Australian business that few politicians or media [...]

Since our inception, Faith has helped countless businesses develop their brand; that is, how they choose to put themselves forward into the marketplace. For many people, this starts and ends with [...]

You might forgive me for having a whinge on this occasion, but the factors impacting building and DIY marketing in the next twelve months will make life very difficult for many of Australia’s [...]

One of the concerning issues within society over the last few months has been the number of surveys that have identified that Australians are generally more unhappy than a decade ago, and have [...]

For many of us, the last 24 months have been a rollercoaster, a game changer, a kick in the pants that has permanently altered the way we work and the way we play. For us here at Faith, we’ve [...]

It was a real game changing moment when the world wide web became accessible in 1993. A whole new inter-connected world opened up in a manner that we had never experienced before. The social as [...]

When I first studied marketing, ‘Buyer Behaviour’ was a subject that focused on Maslow’s Hierarchy of Needs and the importance of quantitative and qualitative research. In the simple ecosystem [...]

After nearly two years of restrictive movement most Australians are looking forward to reconnecting with their families and loved ones at Christmas.  Despite the new variance and an acceptance [...]

  Now that re-opening is a reality it is interesting to contrast the way many marketers are looking to the future. James Wright a founding partner of Melbourne based ‘Sayers’ in a recent [...]

  I was watching an Australian film recently called ‘The Merger’ and listening to a Paul Kelly song, when I was reminded of a television commercial Faith produced for Sacred Heart Mission in [...]

Most of the people I speak to are finding Lockdown 5.0 more difficult than any of the others we have endured.  The virus has mutated into a new strain and will no doubt, in time, mutate again.  I [...]

One of the interesting things about advertising when you have been around as long as I have is that there is not a lot that is really new.  Things that you have, learnt or heard seem to come back [...]

It’s been interesting to review the stats and see how quickly the economy across Australia has recovered after lockdown.  The momentum of the recovery has surprised economists and the [...]

It really caught my attention when Nike cut some of its retail partners as part of its focus on expanding its Direct To Consumer (DTC) strategy. While not a new strategic development for Nike, [...]

One of the interesting developments we have seen in recent months is a growing enquiry about how to increase conversions on the website.  Many companies have seen their traffic spike and looked [...]

In recent times most of us have been anchored to our computer screens, trying to reach out to our customers and endeavouring to connect in a meaningful way.  Established work patterns and [...]

Increasingly commentators in recent weeks have turned their attention to their crystal balls as they try and interpret new trends and behaviours.  A growing sense of nostalgia and a return to [...]

  As we slowly start to awaken after our enforced hibernation it is interesting to look at some of the significant changes that have occurred in the way our behaviour has changed.   Recent [...]

In early April 2020, the entire United States of America was grappling with the coronavirus pandemic. While many of the states had issued stay-at-home orders, there were rumblings for residents [...]

With more people working from home than ever before, you want to make sure that your service offering remains fully accessible and attainable for customers in these new environments. Designing [...]

Throughout the recent Coronavirus crisis, the amount of web traffic across Australia has surged by up to 30%, which may be a problem for the NBN, but not for businesses with an online presence. [...]

One of the most encouraging things about the current coronavirus crisis is the number of businesses who are pivoting to an online business model, allowing them to reach their customers through [...]

  It’s no surprise to see businesses trying to change the way they do business during the coronavirus crisis, and one of the easiest ways for them to do this is to pivot to online activity. [...]

Given the current coronavirus crisis, there’s a distinct rise in the need for learning management system development not just for schools and education facilities but even for professional [...]

Not unlike many businesses our clients have had a lot to cope with since Christmas.  External factors such as bushfires, coronavirus, declining consumer confidence, low interest rates, a volatile [...]

The closing off of 2019 is a time for reflection as we ponder our launch into another decade. Most media outlets are consumed by fear and negativity, whether it be over the economy, bushfires or [...]

Recently I attended a breakfast hosted by the Outdoor Media Association entitled ‘Look Up’. The key speaker was Dr Fiona Kerr. Dr Kerr gave a thought-provoking address on the importance of human [...]

The seasonally adjusted May retail figures show retail sales up 0.1% following a fall of the same number in April and 0.3% growth in March. Whilst the election result appears to have had a [...]

The social and political landscape of our country has changed significantly. Regardless of individual political views Australian culture as we have known it is undergoing major transformation. [...]

“We systematically overestimate the change that will occur in two years, while under estimating the change that will come in the next ten years.” Bill Gates During a recent clean up, I found a [...]

Social and digital trends from last year predicted an increase in the usage of messenger and chat apps. In 2017, Facebook messenger was not only the most downloaded app in Australia but it also [...]

Facebook has started 2018 with a major change to their news feed algorithm. Organic (free) posts on Facebook have been dropping in reach steadily in the past year. However, business pages can [...]

Basically, anything you need to do online can be done through WeChat,” says Dr. Andy Chun, a leading Artificial Intelligence (AI) expert and Associate Professor at City University of Hong Kong. [...]