A new exciting decade awaits
The closing off of 2019 is a time for reflection as we ponder our launch into another decade. Most media outlets are consumed by fear and negativity, whether it be over the economy, bushfires or [...]
Looking Up
Recently I attended a breakfast hosted by the Outdoor Media Association entitled ‘Look Up’. The key speaker was Dr Fiona Kerr. Dr Kerr gave a thought-provoking address on the importance of human [...]
Treading water
The seasonally adjusted May retail figures show retail sales up 0.1% following a fall of the same number in April and 0.3% growth in March. Whilst the election result appears to have had a [...]
Heart Foundation comes under fire
I must confess to having some sympathy for the Heart Foundation and the recent media storm created by their 30 second tvc, which was withdrawn in late May after pressure from donors and other [...]
Brand stories for a new time
The social and political landscape of our country has changed significantly. Regardless of individual political views Australian culture as we have known it is undergoing major transformation. [...]
Why produce ads yourself
With technology continuing to revolutionise business practices, the communications industry is bracing itself for further change. Algorithms, artificial intelligence and more cloud based [...]
The pace of change…..is it getting faster?
“We systematically overestimate the change that will occur in two years, while under estimating the change that will come in the next ten years.” Bill Gates During a recent clean up, I found a [...]
JD.COM – another Amazon in the making?
We all know the Amazon story and how the e-commerce giant is continually redefining the customer experience. However, there’s another developing giant in this space that is just as impressive, [...]
Understanding Facebook Messenger
Social and digital trends from last year predicted an increase in the usage of messenger and chat apps. In 2017, Facebook messenger was not only the most downloaded app in Australia but it also [...]
Free Facebook no more? An update to the news feed algorithm
Facebook has started 2018 with a major change to their news feed algorithm. Organic (free) posts on Facebook have been dropping in reach steadily in the past year. However, business pages can [...]