Faith Thinking

  I was watching an Australian film recently called ‘The Merger’ and listening to a Paul Kelly song, when I was reminded of a television commercial Faith produced for Sacred Heart Mission in [...]

Most of the people I speak to are finding Lockdown 5.0 more difficult than any of the others we have endured.  The virus has mutated into a new strain and will no doubt, in time, mutate again.  I [...]

One of the interesting things about advertising when you have been around as long as I have is that there is not a lot that is really new.  Things that you have, learnt or heard seem to come back [...]

It’s been interesting to review the stats and see how quickly the economy across Australia has recovered after lockdown.  The momentum of the recovery has surprised economists and the [...]

It really caught my attention when Nike cut some of its retail partners as part of its focus on expanding its Direct To Consumer (DTC) strategy. While not a new strategic development for Nike, [...]

One of the interesting developments we have seen in recent months is a growing enquiry about how to increase conversions on the website.  Many companies have seen their traffic spike and looked [...]

In recent times most of us have been anchored to our computer screens, trying to reach out to our customers and endeavouring to connect in a meaningful way.  Established work patterns and [...]

Increasingly commentators in recent weeks have turned their attention to their crystal balls as they try and interpret new trends and behaviours.  A growing sense of nostalgia and a return to [...]

  As we slowly start to awaken after our enforced hibernation it is interesting to look at some of the significant changes that have occurred in the way our behaviour has changed.   Recent [...]

In early April 2020, the entire United States of America was grappling with the coronavirus pandemic. While many of the states had issued stay-at-home orders, there were rumblings for residents [...]