FMCG Specialists

Competing for shelf space has never been more intense. Marketers are continually pressured to build distinctive brand offers, reduce costs, create product and packaging innovations as well as contribute more expansively to the concept of cooperative marketing. The Faith Agency has partnered closely with its clients to expose innovation opportunities across every facet of the retail offer, ensuring accountability for every dollar invested.

Luv-A-Duck | 2023 Influencer Campaign

FMCG

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Develop an integrated influencer management strategy aimed at creating new content for Luv-A-Duck, while leveraging the creative skills of popular influencers and tapping into their existing audiences. The client had clear objectives around budgets, products to highlight and messaging, while we had complete autonomy to identify influencers of value (both macro and micro in scale), contact them and manage the delivery of the content and the final publication and reporting of the results.

Rosella | Creative Development & Campaign Reflection

FMCG

It can be hard in the dark of night, reflecting on former glories and wishing to relive them. One such reflection brought me back to our time working with Rosella. An iconic Australian retail brand resurrected and resuscitated by Dan Presser and Sabrands, we were approached by the brand way back in 2021 to assist with creative development services …

Exquisine | Content Marketing Strategy and Implementation

Beginning in July 2023, we commenced work with famed Australian dessert manufacturer, Exquisine. Well, we say famed, but really, they may seem like a total mystery to most FMCG customers. That’s because they aren’t B2C; they are a B2B dessert manufacturer, and their gorgeous creations are white labelled for sale by some of the country’s largest ret…

Devondale Sparkling Beverages | New Packaging Launch

FMCG

We’re taking 3 steps back with this one before we sprint ahead with exciting projects in the coming weeks. Let’s throwback to August 2021 when Devondale unveiled a fresh look for their Sparkling Apple Juice and tasked Faith with helping craft the launch campaign for both the product and the brand. Devondale, known for the rich history spanning acr…

Luv-A-Duck | What It Takes To Cook Duck

FMCG

Highlighting series of TVCs produced last year for Australian Duck Manufacturer, Luv-A-Duck, Faith pitched and won the business presenting the new positioning line, "Delicious Duck. No Fuss." With strategic understanding that this would connect with the brand's existing customer base as well as potential new customers, we worked closely with the cl…

Devondale Naturally Refreshes Any Occasion

FMCG

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the Australian household, with a long brand heritage of delivering fresh sparkling apple juice to the ma…

Sunraysia – Make Every Day A Sun Day TVC

FMCG

Watch our television commercial for Australian Juice Manufacturer, Sunraysia, launching their new Make Every Day A Sun Day campaign.…

Make Every Day A Sun Day

FMCG

In March 2021, Faith had the opportunity to pitch for a new brand positioning campaign for Australian icon Sunraysia. For over 30 years, Sunraysia has been a pioneer in the healthy fruit juice market, first starting with prune juice before expanding into pomegranate, cranberry and other classic flavours. The brief from Sunraysia was to increase …

Lucky Smart Snax Relaunch

FMCG

The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a selection of new blends and packaging designs. Lucky developed four new product SKUs: Lucky Smart Snax Mind & Body, Lucky Smart Snax Protein, Lucky Smart Sn…

Lucky Christmas Campaign 2018: Lucky Makes Perfect

FMCG

Christmas is a very big time for FMCG brands, and this is especially so for Lucky. The nut market in Australia grows exponentially in size over the months of November and December, with festive baking driving customers to the supermarket aisles. For years, Lucky have trusted Faith to deliver outstanding Christmas campaigns to tap into these favoura…

Updates To Décor Packaging

FMCG

Décor has been making the everyday lives of Australians more enjoyable and easier for years, with beautiful homewares that are functional, affordable and made to last. Founded in Melbourne in 1958, Décor has built its reputation on design excellence, product innovation and trusted quality across kitchenware, lunch and hydration products, picnicw…

Behind The Scenes With Lucky Nuts

FMCG

As a part of the new website development for Lucky nuts and Select Harvests, we also undertook a series of photo shoots to develop some incredible new food shots for the site. Working with Port Melbourne-based photographer, Grant Cutelli, and food stylist, Lisa La Barbera, our magnificent art director Frankie developed a clear and concise plan o…

A New Website For Lucky

FMCG

This past month, we launched the brand new Lucky nuts website for Select Harvests. A long-term client of ours, we’re proud to have helped them with the next element of their digital presence. Lucky came to us with an acknowledgement that their ten-year-old website was outdated and lacking in many of the modern features that their customers expec…

Décor continues its new product push

FMCG

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magazine ads that will appear over the spring and summer period in a range of homemaker magazines, as wel…

Behind the scenes – a social media photo shoot at Faith

FMCG

With Facebook and Instagram now inundated with beautiful photography and videos, the fast-moving world of social media demands that brands provide more genuine and high quality content specifically produced for these platforms. It’s never been more important for brands to invest in this style of content that's also current and highly relevant to th…

Investing in quality content

FMCG

When it comes to content, the Faith team know the power it can have in providing real impetus to a brand’s marketing mix. Facebook has been the prime ingredient with social media networks, but more recently Instagram has become one of the fastest growing networks for brands to invest in as part of their marketing mix. Faith has had a long associ…

Luv-A-Duck | 2023 Influencer Campaign

FMCG

…

Develop an integrated influencer management strategy aimed at creating new content for Luv-A-Duck, while leveraging the creative skills of popular influencers and tapping into their existing audiences. The client had clear objectives around budgets, products to highlight and messaging, while we had complete autonomy to identify influencers of value (both macro and micro in scale), contact them and manage the delivery of the content and the final publication and reporting of the results.

Rosella | Creative Development & Campaign Reflection

FMCG

It can be hard in the dark of night, reflecting on former glories and wishing to relive them. One such reflection brought me back to our time working with Rosella. An iconic Australian retail brand re…

Exquisine | Content Marketing Strategy and Implementation

Beginning in July 2023, we commenced work with famed Australian dessert manufacturer, Exquisine. Well, we say famed, but really, they may seem like a total mystery to most FMCG customers. That’s becau…

Devondale Sparkling Beverages | New Packaging Launch

FMCG

We’re taking 3 steps back with this one before we sprint ahead with exciting projects in the coming weeks. Let’s throwback to August 2021 when Devondale unveiled a fresh look for their Sparkling Apple…

Luv-A-Duck | What It Takes To Cook Duck

FMCG

Highlighting series of TVCs produced last year for Australian Duck Manufacturer, Luv-A-Duck, Faith pitched and won the business presenting the new positioning line, "Delicious Duck. No Fuss." With str…

Devondale Naturally Refreshes Any Occasion

FMCG

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 y…

Sunraysia – Make Every Day A Sun Day TVC

FMCG

Watch our television commercial for Australian Juice Manufacturer, Sunraysia, launching their new Make Every Day A Sun Day campaign.…

Make Every Day A Sun Day

FMCG

In March 2021, Faith had the opportunity to pitch for a new brand positioning campaign for Australian icon Sunraysia. For over 30 years, Sunraysia has been a pioneer in the healthy fruit juice market,…

Lucky Smart Snax Relaunch

FMCG

The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a selection of …

Lucky Christmas Campaign 2018: Lucky Makes Perfect

FMCG

Christmas is a very big time for FMCG brands, and this is especially so for Lucky. The nut market in Australia grows exponentially in size over the months of November and December, with festive baking…

Updates To Décor Packaging

FMCG

Décor has been making the everyday lives of Australians more enjoyable and easier for years, with beautiful homewares that are functional, affordable and made to last. Founded in Melbourne in 1958,…

Behind The Scenes With Lucky Nuts

FMCG

As a part of the new website development for Lucky nuts and Select Harvests, we also undertook a series of photo shoots to develop some incredible new food shots for the site. Working with Port Mel…

A New Website For Lucky

FMCG

This past month, we launched the brand new Lucky nuts website for Select Harvests. A long-term client of ours, we’re proud to have helped them with the next element of their digital presence. Lucky…

Décor continues its new product push

FMCG

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with…

Behind the scenes – a social media photo shoot at Faith

FMCG

With Facebook and Instagram now inundated with beautiful photography and videos, the fast-moving world of social media demands that brands provide more genuine and high quality content specifically pr…

Investing in quality content

FMCG

When it comes to content, the Faith team know the power it can have in providing real impetus to a brand’s marketing mix. Facebook has been the prime ingredient with social media networks, but more re…

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