Faith Thinking

Advertising spend in the current environment

With disposable income under severe pressure retailers are faced with increased costs. Wages, rent, electricity, insurance and government charges are all contributing to increased overheads.  Since Christmas several major retailers have reported year…
READ ON

Ruff Guide To: Social Media Influencers

In the year of our lord 2025 (yes, it is now officially 2025, jeez!), any good social media marketing agency in Melbourne (let alone Australia, or indeed globally) needs to have an influencer marketing strategy. What might have seemed disingenuous an…
READ ON

A Ruff Guide to: Search Engine Optimisation

Look, we’d never sit here and say that we are one of the leading search engine optimisation agencies here in Melbourne, but what we would say is that if you are after an SEO consultant to play nice with the rest of your marketing initiatives, you can…
READ ON

The Sad Demise of Tupperware

Most of us at some time in our life will have been exposed to Tupperware plastic containers. In cupboards around the country, squirrelled away there will likely be an old plastic container or plastic salt cellar with the iconic Tupperware brand name.…
READ ON

Faith Thinking | Nike Goes Back To The Future!

Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purch…
READ ON

Faith Thinking | Do Double Standards Apply?

The authorisation of advertising material in the public domain is something that needs more discussion. For most ad campaigns the industry sets high standards in terms of producing communication material that meets community expectations in terms of …
READ ON

TV or Meta- Who will win in 2024

The reporting season has already shown the difficulties facing many media companies.  Seven West Media groups results were disappointing and reflected the softness of the television market.  Seven West’s shares fell 14 percent to 24 cents, its lowest…
READ ON

No Lies | eDMs with Faith

No Lies: How many emails are sitting unopened in your inbox right now? Even if you live a very clean digital life, the better question might be how many emails have you deleted today? Email marketing is a huge part of the overall communications m…
READ ON

A Bit of Everything with Anthony Grice

In the latest of his ‘A Bit of Everything’ series meeting retail industry leaders, David Trussler caught up with CEO of Clark Rubber Anthony Grice. The exchange provides some context and background to the direction of the retail group and their on-go…
READ ON

A Bit of Everything with David Preston

David Trussler sat down recently with David Preston the Head of Franchise Brands at Sigma Healthcare.  His insights into the industry and pharmacy were interesting and thought provoking.…
READ ON

The Decline of Traditional TV

The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all relied on television channels for profit growth.  Now wit…
READ ON

Customer Service Does Matter

Following the recent interest rate hikes, I decided to contact my bank about opportunities to move my money into a higher interest account.  I decided to ring first. Not a great idea.  45 minutes later, numerous rotations of the same song, and I was …
READ ON

Data Cleansing is a Good Idea

Recently I have been working with a client who has inherited an old database of names on their internal CRM.  A quick review by our digital team suggested that a lot of the names just did not stack up with over 50,000 records on the system.  We decid…
READ ON

Greenwashing & Class Actions

This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are funded and advertisers need to exert extreme caution. O…
READ ON

Ad land faces new battleground

One of the interesting things about working in agency land across a broad section of clients both large and small is that you see a microcosm of Australian business that few politicians or media commentators observe.  After the summer break I was hop…
READ ON

Faith’s Branding Approach

Since our inception, Faith has helped countless businesses develop their brand; that is, how they choose to put themselves forward into the marketplace. For many people, this starts and ends with the visual elements of the business: logo, hero colour…
READ ON

The price of timber doesn’t make sense

You might forgive me for having a whinge on this occasion, but the factors impacting building and DIY marketing in the next twelve months will make life very difficult for many of Australia’s largest retail players.  With timber shortages already inc…
READ ON

The importance of Trust

One of the concerning issues within society over the last few months has been the number of surveys that have identified that Australians are generally more unhappy than a decade ago, and have lost trust in both their political leaders, institutions,…
READ ON

Market Insights Research Report

For many of us, the last 24 months have been a rollercoaster, a game changer, a kick in the pants that has permanently altered the way we work and the way we play. For us here at Faith, we’ve been incredibly luck to roll with the punches and come out…
READ ON

Time to Get Ready for Web 3.0!

It was a real game changing moment when the world wide web became accessible in 1993. A whole new inter-connected world opened up in a manner that we had never experienced before. The social as well as business implications were eagerly promoted but …
READ ON

PTP Has Really Changed

  When I first studied marketing, ‘Buyer Behaviour’ was a subject that focused on Maslow’s Hierarchy of Needs and the importance of quantitative and qualitative research. In the simple ecosystem where I was educated, ‘Path to Purchase’ was a …
READ ON

Savour

After nearly two years of restrictive movement most Australians are looking forward to reconnecting with their families and loved ones at Christmas.  Despite the new variance and an acceptance that living with COVID is the new reality, most of us are…
READ ON

Don’t Stop The Clock

Now that re-opening is a reality it is interesting to contrast the way many marketers are looking to the future. James Wright a founding partner of Melbourne based ‘Sayers’ in a recent Financial Review article identified that proven research shows th…
READ ON

Meet me in the Middle of the Air

I was watching an Australian film recently called ‘The Merger’ and listening to a Paul Kelly song, when I was reminded of a television commercial Faith produced for Sacred Heart Mission in 2008. Written by our then Creative Partner, Craig Ford, the T…
READ ON

EOFY Sale – Blinds Nice TVC

To help Newcastle-based retailer Blinds Nice celebrate their end of financial year sale, we cut together this short 30-second television commercial.…
READ ON

Lockdown 5.0 .Whats next?

Most of the people I speak to are finding Lockdown 5.0 more difficult than any of the others we have endured.  The virus has mutated into a new strain and will no doubt, in time, mutate again.  I don’t say this to be negative but simply to call it as…
READ ON

What goes around comes around

One of the interesting things about advertising when you have been around as long as I have is that there is not a lot that is really new.  Things that you have, learnt or heard seem to come back as contemporary trends with amazing regularity.     I …
READ ON

A Media for all Seasons

It’s been interesting to review the stats and see how quickly the economy across Australia has recovered after lockdown.  The momentum of the recovery has surprised economists and the government.  Consumers have been happy to spend and the level of o…
READ ON

What’s driving the growth in DTC?

It really caught my attention when Nike cut some of its retail partners as part of its focus on expanding its Direct To Consumer (DTC) strategy. While not a new strategic development for Nike, their DTC strategy contributed an 83% growth in e-commer…
READ ON

Digital Advertising Delivers

One of the interesting developments we have seen in recent months is a growing enquiry about how to increase conversions on the website.  Many companies have seen their traffic spike and looked to understand how they can translate that interest in th…
READ ON

What’s Next?

In recent times most of us have been anchored to our computer screens, trying to reach out to our customers and endeavouring to connect in a meaningful way.  Established work patterns and relationships have been fractured as we attend countless video…
READ ON

We all need a Crystal Ball.

Increasingly commentators in recent weeks have turned their attention to their crystal balls as they try and interpret new trends and behaviours.  A growing sense of nostalgia and a return to normality is readily noted in any study of consumer behavi…
READ ON

Hibernation over?

  As we slowly start to awaken after our enforced hibernation it is interesting to look at some of the significant changes that have occurred in the way our behaviour has changed.   Recent Bank of America research reveals that in the US online …
READ ON

How Web Applications Can Help During The Coronavirus

  It’s no surprise to see businesses trying to change the way they do business during the coronavirus crisis, and one of the easiest ways for them to do this is to pivot to online activity. We’re seeing the need for a lot of designing and …
READ ON

Perspective even in these tough times

Not unlike many businesses our clients have had a lot to cope with since Christmas.  External factors such as bushfires, coronavirus, declining consumer confidence, low interest rates, a volatile stock market and the continued disruption to existing …
READ ON

Faith Content

Faith operates an internal production studio from its Buckhurst St offices With over 30 years of experience Faith can produce quality cost effective web, social media clips, training, corporate and information videos to suit a variety of budgets. The…
READ ON

A new exciting decade awaits

The closing off of 2019 is a time for reflection as we ponder our launch into another decade. Most media outlets are consumed by fear and negativity, whether it be over the economy, bushfires or climate change. Forgetting where you sit on the politic…
READ ON

Looking Up

Recently I attended a breakfast hosted by the Outdoor Media Association entitled ‘Look Up’. The key speaker was Dr Fiona Kerr. Dr Kerr gave a thought-provoking address on the importance of human connection as a fundamental human need. Whilst there wa…
READ ON

Treading water

The seasonally adjusted May retail figures show retail sales up 0.1% following a fall of the same number in April and 0.3% growth in March. Whilst the election result appears to have had a positive impact on consumer confidence the two reductions in …
READ ON

Heart Foundation comes under fire

I must confess to having some sympathy for the Heart Foundation and the recent media storm created by their 30 second tvc, which was withdrawn in late May after pressure from donors and other health groups.  The NFP market is clearly overcrowded and …
READ ON

Shopify vs. WordPress: A Digital Director’s Honest Take

At The Faith Agency, we’re often asked: “Should we build our website on Shopify or WordPress?” It’s a good question — and like most good questions, the answer depends on what you’re trying to achieve. This article is written from a practical point of view. No fluff. No hard sell. Just a clear-eyed look at […]
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Why Going Integrated with the Right-Sized Agency Makes Business Sense

How The Faith Agency delivers scale, strategy and seamless execution for today’s stretched marketing teams In an increasingly fragmented media environment, and with internal marketing teams now being asked to do more with less, the pressure is squarely on marketers to not only manage brand and campaign strategy, but to oversee the seamless rollout across […]
READ ON

Why Organic Social Matters: Building Brand Stories That Resonate

While paid campaigns can boost visibility, organic social is where relationships begin. Organic social media is often seen as the slower route to results, but it’s one of the most effective ways to build a brand that feels real. It gives businesses the space to develop a voice, grow a community, and shape a story […]
READ ON

Breaking through platform algorithms: Media strategies that outsmart the systems

We’ve watched social and search platforms continuously evolve their algorithms over the past decade, creating both challenges and opportunities for brands seeking visibility. In today’s digital landscape, understanding how to work with – rather than against – these complex systems is essential for media performance that delivers genuine business results. The platforms aren’t trying to […]
READ ON

Measuring brand health: Metrics that matter for sustainable growth

We’ve been partnering with clients for more than two decades to build and maintain robust brands that stand the test of time. During this journey, we’ve learned that brand health measurement isn’t simply about tracking awareness – it’s about capturing meaningful metrics that directly correlate to sustainable business growth. In today’s data-rich environment, brands can […]
READ ON

Advertising spend in the current environment

With disposable income under severe pressure retailers are faced with increased costs. Wages, rent, electricity, insurance and government charges are all contributing to increased overheads.  Since Christmas several major retailers have reported year on year sale decreases across their store network.   The inevitable internal pressure to contain costs, a looming federal election and the impact […]
READ ON

Hardware & Building Materials | Our History

Faith has had a deep engagement with the DIY, hardware and building materials market since it was established in 2003. Both its founders worked in the industry on the client side, and have over the last twenty years created and managed many successful advertising and marketing campaigns, for a diverse range of products. Independent retailers […]
READ ON

Ruff Guide To: Social Media Influencers

In the year of our lord 2025 (yes, it is now officially 2025, jeez!), any good social media marketing agency in Melbourne (let alone Australia, or indeed globally) needs to have an influencer marketing strategy. What might have seemed disingenuous and trite even 5 years ago has exploded in popularity due to algorithm changes that […]
READ ON

A Ruff Guide to: Search Engine Optimisation

Look, we’d never sit here and say that we are one of the leading search engine optimisation agencies here in Melbourne, but what we would say is that if you are after an SEO consultant to play nice with the rest of your marketing initiatives, you can trust The Faith Agency to deliver a grrrreat […]
READ ON

Homesafe Wealth Release Launches New Client Testimonial Campaign via Burninghouse and The Faith Agency

Homesafe Wealth Release has launched its new TVC campaign highlighting real customers speaking about their experiences, created in collaboration with content production company Burninghouse and Melbourne advertising agency, The Faith Agency. Since 2005, Homesafe Wealth Release has helped older Australians access the equity in their homes through a unique debt free solution that has proven […]
READ ON

The Sad Demise of Tupperware

Most of us at some time in our life will have been exposed to Tupperware plastic containers. In cupboards around the country, squirrelled away there will likely be an old plastic container or plastic salt cellar with the iconic Tupperware brand name.  80 years old it grew at a time of very different marketing strategies.  […]
READ ON

Faith Thinking | Nike Goes Back To The Future!

Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purchase relationship via e-commerce channels or company owned stores. It bypasses the wholesale intermediaries and […]
READ ON

Faith Thinking | Do Double Standards Apply?

The authorisation of advertising material in the public domain is something that needs more discussion. For most ad campaigns the industry sets high standards in terms of producing communication material that meets community expectations in terms of honesty and accuracy. Recently we produced a series of ads where we used actors to make a humorous […]
READ ON

TV or Meta- Who will win in 2024

The reporting season has already shown the difficulties facing many media companies.  Seven West Media groups results were disappointing and reflected the softness of the television market.  Seven West’s shares fell 14 percent to 24 cents, its lowest level since November 2020, with its capitalisation at $360 million compared to $740 million this time last […]
READ ON

No Lies | eDMs with Faith

No Lies: How many emails are sitting unopened in your inbox right now? Even if you live a very clean digital life, the better question might be how many emails have you deleted today? Email marketing is a huge part of the overall communications mix in 2024, and rightfully so: if done right, users are […]
READ ON

A Bit of Everything with Anthony Grice

In the latest of his ‘A Bit of Everything’ series meeting retail industry leaders, David Trussler caught up with CEO of Clark Rubber Anthony Grice. The exchange provides some context and background to the direction of the retail group and their on-going success in building a  new and dynamic retail culture.
READ ON

A Bit of Everything with David Preston

David Trussler sat down recently with David Preston the Head of Franchise Brands at Sigma Healthcare.  His insights into the industry and pharmacy were interesting and thought provoking.
READ ON

How AI will shape the future of Client-Agency relationships

Like most business sectors, the advertising industry has had a recent preoccupation with artificial intelligence (AI). Perhaps more specifically, what will be the impact of the promised “super charged” efficiency? Will it mean the demise of certain ‘traditional’ advertising roles? How will the agency business structure adapt to remain effective and profitable? Rather than add […]
READ ON

The Decline of Traditional TV

The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all relied on television channels for profit growth.  Now with streaming, poor box office receipts from new releases and the potential impact of AI television […]
READ ON

Customer Service Does Matter

Following the recent interest rate hikes, I decided to contact my bank about opportunities to move my money into a higher interest account.  I decided to ring first. Not a great idea.  45 minutes later, numerous rotations of the same song, and I was put on to someone who then conveniently told me I needed […]
READ ON

Data Cleansing is a Good Idea

Recently I have been working with a client who has inherited an old database of names on their internal CRM.  A quick review by our digital team suggested that a lot of the names just did not stack up with over 50,000 records on the system.  We decided that a data cleanse was sadly overdue.  […]
READ ON

Greenwashing & Class Actions

This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are funded and advertisers need to exert extreme caution. Oil and gas giant, Santos, are just one of many companies being challenged over […]
READ ON

Ad land faces new battleground

One of the interesting things about working in agency land across a broad section of clients both large and small is that you see a microcosm of Australian business that few politicians or media commentators observe.  After the summer break I was hopeful that the marketplace would return to a more predictable pattern with pent […]
READ ON

Faith’s Branding Approach

Since our inception, Faith has helped countless businesses develop their brand; that is, how they choose to put themselves forward into the marketplace. For many people, this starts and ends with the visual elements of the business: logo, hero colours, fonts, templates, etc. But here at Faith, when working with businesses on branding development, we […]
READ ON

The price of timber doesn’t make sense

You might forgive me for having a whinge on this occasion, but the factors impacting building and DIY marketing in the next twelve months will make life very difficult for many of Australia’s largest retail players.  With timber shortages already increasing the cost of building homes it’s little wonder that inflation is going to become […]
READ ON

The importance of Trust

One of the concerning issues within society over the last few months has been the number of surveys that have identified that Australians are generally more unhappy than a decade ago, and have lost trust in both their political leaders, institutions, and the media.  As an advertising practitioner for most of my career, truth in […]
READ ON

Market Insights Research Report

For many of us, the last 24 months have been a rollercoaster, a game changer, a kick in the pants that has permanently altered the way we work and the way we play. For us here at Faith, we’ve been incredibly luck to roll with the punches and come out the other side in one […]
READ ON

Time to Get Ready for Web 3.0!

It was a real game changing moment when the world wide web became accessible in 1993. A whole new inter-connected world opened up in a manner that we had never experienced before. The social as well as business implications were eagerly promoted but naively recognised in terms of potential. As we approach the adoption of […]
READ ON

PTP Has Really Changed

  When I first studied marketing, ‘Buyer Behaviour’ was a subject that focused on Maslow’s Hierarchy of Needs and the importance of quantitative and qualitative research. In the simple ecosystem where I was educated, ‘Path to Purchase’ was a relatively straightforward model highlighted by its reliance on mass marketing techniques and a simple selection of […]
READ ON

Savour

After nearly two years of restrictive movement most Australians are looking forward to reconnecting with their families and loved ones at Christmas.  Despite the new variance and an acceptance that living with COVID is the new reality, most of us are in a reflective mood as we consider the changes to our society that have […]
READ ON

Don’t Stop The Clock

Now that re-opening is a reality it is interesting to contrast the way many marketers are looking to the future. James Wright a founding partner of Melbourne based ‘Sayers’ in a recent Financial Review article identified that proven research shows that companies that invest in their brand through a downturn will recover faster than those […]
READ ON

Meet me in the Middle of the Air

I was watching an Australian film recently called ‘The Merger’ and listening to a Paul Kelly song, when I was reminded of a television commercial Faith produced for Sacred Heart Mission in 2008. Written by our then Creative Partner, Craig Ford, the TV commercial is as relevant today as it was then. Craig in his […]
READ ON

Lockdown 5.0 .Whats next?

Most of the people I speak to are finding Lockdown 5.0 more difficult than any of the others we have endured.  The virus has mutated into a new strain and will no doubt, in time, mutate again.  I don’t say this to be negative but simply to call it as it is.  In the UK […]
READ ON

What goes around comes around

One of the interesting things about advertising when you have been around as long as I have is that there is not a lot that is really new.  Things that you have, learnt or heard seem to come back as contemporary trends with amazing regularity.     I was reminded this week reading about Andrew Little’s recent […]
READ ON

A Media for all Seasons

It’s been interesting to review the stats and see how quickly the economy across Australia has recovered after lockdown.  The momentum of the recovery has surprised economists and the government.  Consumers have been happy to spend and the level of optimism in the economy is generally higher than anticipated.  Job keeper funding has seen some […]
READ ON

What’s driving the growth in DTC?

It really caught my attention when Nike cut some of its retail partners as part of its focus on expanding its Direct To Consumer (DTC) strategy. While not a new strategic development for Nike, their DTC strategy contributed an 83% growth in e-commerce, helping offset the recent sharp reduction in foot traffic. To put that […]
READ ON

Digital Advertising Delivers

One of the interesting developments we have seen in recent months is a growing enquiry about how to increase conversions on the website.  Many companies have seen their traffic spike and looked to understand how they can translate that interest in their brand or service to a sale.  Certainly, paid search strategies, social media retargeting, […]
READ ON

What’s Next?

In recent times most of us have been anchored to our computer screens, trying to reach out to our customers and endeavouring to connect in a meaningful way.  Established work patterns and relationships have been fractured as we attend countless video meetings on zoom and teams.  For those of us in service businesses it’s been […]
READ ON

We all need a Crystal Ball.

Increasingly commentators in recent weeks have turned their attention to their crystal balls as they try and interpret new trends and behaviours.  A growing sense of nostalgia and a return to normality is readily noted in any study of consumer behaviour.  Activism is alive and well, with younger members of the community seemingly angrier than […]
READ ON

Hibernation over?

  As we slowly start to awaken after our enforced hibernation it is interesting to look at some of the significant changes that have occurred in the way our behaviour has changed.   Recent Bank of America research reveals that in the US online sales have increased from 16% of retail sales to 27% of retail sales […]
READ ON

Flatten The Curve – Ohio Department of Health – Faith Thinking

In early April 2020, the entire United States of America was grappling with the coronavirus pandemic. While many of the states had issued stay-at-home orders, there were rumblings for residents to be allowed out of their houses and back to their normal lives. The Brief Communicating the threat that coronavirus causes is, of course, challenging […]
READ ON

3 Types of Businesses Benefiting from Mobile Applications – Gotta Have Faith

With more people working from home than ever before, you want to make sure that your service offering remains fully accessible and attainable for customers in these new environments. Designing and developing mobile applications can be a great way to do just this. As a full-service agency with significant digital credibility, Faith has helped countless […]
READ ON

What’s The Right eCommerce Platform For This Coronavirus Crisis? Gotta Have Faith

One of the most encouraging things about the current coronavirus crisis is the number of businesses who are pivoting to an online business model, allowing them to reach their customers through social distancing measures. Whether these businesses are grocers, retailers, schools, or servicing many other industries, the move to online practices is very encouraging. Obviously, […]
READ ON

How Web Applications Can Help During The Coronavirus

  It’s no surprise to see businesses trying to change the way they do business during the coronavirus crisis, and one of the easiest ways for them to do this is to pivot to online activity. We’re seeing the need for a lot of designing and development of web applications for businesses across Melbourne and […]
READ ON

Designing and Developing Learning Management Systems – Gotta Have Faith

Given the current coronavirus crisis, there’s a distinct rise in the need for learning management system development not just for schools and education facilities but even for professional organisations as well. As a digital advertising agency, Faith has experience in designing, developing and implementing learning management systems (LMS) for organisations across Melbourne and Australia. But, […]
READ ON

Perspective even in these tough times

Not unlike many businesses our clients have had a lot to cope with since Christmas.  External factors such as bushfires, coronavirus, declining consumer confidence, low interest rates, a volatile stock market and the continued disruption to existing business models are all contributing to one of the most challenging quarters in my advertising career.  As we […]
READ ON

Faith Content

Faith operates an internal production studio from its Buckhurst St offices With over 30 years of experience Faith can produce quality cost effective web, social media clips, training, corporate and information videos to suit a variety of budgets. The studio has green screen, and an extensive range of video and photography equipment as well as […]
READ ON

A new exciting decade awaits

The closing off of 2019 is a time for reflection as we ponder our launch into another decade. Most media outlets are consumed by fear and negativity, whether it be over the economy, bushfires or climate change. Forgetting where you sit on the political spectrum one cannot be disappointed by the predominance of ‘bad news’ […]
READ ON

Looking Up

Recently I attended a breakfast hosted by the Outdoor Media Association entitled ‘Look Up’. The key speaker was Dr Fiona Kerr. Dr Kerr gave a thought-provoking address on the importance of human connection as a fundamental human need. Whilst there was a strong focus on its importance to advertising, I was struck by some major […]
READ ON

Treading water

The seasonally adjusted May retail figures show retail sales up 0.1% following a fall of the same number in April and 0.3% growth in March. Whilst the election result appears to have had a positive impact on consumer confidence the two reductions in interest rates show how fragile the economy is. Retail sales are effectively […]
READ ON

Heart Foundation comes under fire

I must confess to having some sympathy for the Heart Foundation and the recent media storm created by their 30 second tvc, which was withdrawn in late May after pressure from donors and other health groups.  The NFP market is clearly overcrowded and trying to get your message out there in a meaningful way isn’t […]
READ ON

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