Brand Strategy & Planning
Our team of qualified marketers has developed a range of strategic processes and methodologies that are designed to create and understand the essence of a brand. As a leading branding agency in Melbourne, many of these processes have been developed using a combination of contemporary academic models and processes that embrace a deep understanding of buyer behaviour and the path to purchase for a product or service.
Faith are strong proponents of research to ensure that sufficient insights are available to ensure meaningful conclusions on how a brand strategy should be developed and implemented.
Brand Strategy & Planning
Our team of qualified marketers has developed a range of strategic processes and methodologies that are designed to create and understand the essence of a brand. As a leading branding agency in Melbourne, many of these processes have been developed using a combination of contemporary academic models and processes that embrace a deep understanding of buyer behaviour and the path to purchase for a product or service.
Faith are strong proponents of research to ensure that sufficient insights are available to ensure meaningful conclusions on how a brand strategy should be developed and implemented.
BRAND STRATEGY
We utilise the Brand Essence model when working with our clients to facilitate brand discovery, focus and implementation. Our Positioning Strategy tool allows us to clearly articulate the positioning of our client’s brand and synergy with the identified target and their preferred media and content channels.
Brand Essence Model
The disciplines employed ensure a clear understanding of how brand decisions permeate various dimensions of creative development and media planning.
Positioning Strategy Tool
Our positioning strategy tool allows us to clearly articulate the positioning of our client’s brand. We identify our target audience’s current belief, how they act in relation to that belief and identity the desired belief and action through the brand proposition.
Strategic Integrated Media Planning
This model integrates media and creative for the purpose of sharing knowledge and inspiring pro-active ideas. It enhances the relevancy of creative by ensuring synergy with the identified target and their preferred media and content channels.
