Blog

The authorisation of advertising material in the public domain is something that needs more discussion.  For most ad campaigns the industry sets high standards in terms of producing communication [...]

With so much ‘noise’ with the recent federal budget and the worries around the escalating cost of living it would be remiss if we did not reflect on the technology opportunities that business [...]

The reporting season has already shown the difficulties facing many media companies.  Seven West Media groups results were disappointing and reflected the softness of the television market.  [...]

Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store [...]

The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all [...]

The Good Food and Wine Show (GFWS) team has completed an advertising review of their four shows across Australia following a major piece of strategic research with Melbourne based research firm, [...]

Following the recent interest rate hikes, I decided to contact my bank about opportunities to move my money into a higher interest account.  I decided to ring first. Not a great idea.  45 minutes [...]

Whilst not unexpected the decision by Bunnings to axe catalogues in favour of a digital format continues the rapid migration of advertising literature away from the mailbox. The days of crowded [...]

Recently I have been working with a client who has inherited an old database of names on their internal CRM.  A quick review by our digital team suggested that a lot of the names just did not [...]

Set to entice new generations to enjoy the rich, full flavoured Rosella. \https://www.youtube.com/watch?v=8KmFJjDEJSE Soup brand of 125 years, Rosella, is looking to expand its reach to a new [...]

Luv-A-Duck Launches New Campaign Promoting Duck Meat To Aussies  

Ensuring sport is safe and fair for all participants is part of the charter of government agency, Sport Integrity Australia.  Faith was recently asked to produce a video which outlined their new [...]

Recently we were given the opportunity to develop a new brand architecture for the NFP Port Fairy Spring Music Festival.  The festival has been unable to be held for two years because of COVID.  [...]

This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are [...]

One of the interesting things about working in agency land across a broad section of clients both large and small is that you see a microcosm of Australian business that few politicians or media [...]

You might forgive me for having a whinge on this occasion, but the factors impacting building and DIY marketing in the next twelve months will make life very difficult for many of Australia’s [...]

One of the concerning issues within society over the last few months has been the number of surveys that have identified that Australians are generally more unhappy than a decade ago, and have [...]

When I first studied marketing, ‘Buyer Behaviour’ was a subject that focused on Maslow’s Hierarchy of Needs and the importance of quantitative and qualitative research. In the simple ecosystem [...]

After nearly two years of restrictive movement most Australians are looking forward to reconnecting with their families and loved ones at Christmas.  Despite the new variance and an acceptance [...]

  Now that re-opening is a reality it is interesting to contrast the way many marketers are looking to the future. James Wright a founding partner of Melbourne based ‘Sayers’ in a recent [...]

  I was watching an Australian film recently called ‘The Merger’ and listening to a Paul Kelly song, when I was reminded of a television commercial Faith produced for Sacred Heart Mission in [...]

Most of the people I speak to are finding Lockdown 5.0 more difficult than any of the others we have endured.  The virus has mutated into a new strain and will no doubt, in time, mutate again.  I [...]

It’s been interesting to review the stats and see how quickly the economy across Australia has recovered after lockdown.  The momentum of the recovery has surprised economists and the [...]

One of the interesting developments we have seen in recent months is a growing enquiry about how to increase conversions on the website.  Many companies have seen their traffic spike and looked [...]

In recent times most of us have been anchored to our computer screens, trying to reach out to our customers and endeavouring to connect in a meaningful way.  Established work patterns and [...]

  As we slowly start to awaken after our enforced hibernation it is interesting to look at some of the significant changes that have occurred in the way our behaviour has changed.   Recent [...]

Not unlike many businesses our clients have had a lot to cope with since Christmas.  External factors such as bushfires, coronavirus, declining consumer confidence, low interest rates, a volatile [...]

We were delighted during April and May to start working with the Hygain group, one of Australia’s major suppliers of high quality equine feeds, supplements and nutritional advisory services.  The [...]

The social and political landscape of our country has changed significantly. Regardless of individual political views Australian culture as we have known it is undergoing major transformation. [...]

For several years, Prahran Market has been leading the creative charge for markets in Melbourne, organising food-themed events throughout the year. From Sausage Fest to Truffle Fest, Prahran [...]

Why is so much reported information never corroborated with facts? So many political opinions and analyses are big on rhetoric and puffery, but often lacking factual base. Is this lazy reporting [...]

With the budget review period in full swing boards need to carefully consider the strategy behind their brand portfolio and consider whether it is generating the value it should. For many [...]

Most Marketing Managers are faced with the daunting prospect of appointing a new advertising agency at some point. Often it is thrust upon them, or someone just decides it’s time, the [...]

For those of us charged with brand management and advocacy we have a set of rare challenges. Just as ‘climate change’ has its supporters and detractors so do brands, particularly in an era where [...]