Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, [...]
Like most business sectors, the advertising industry has had a recent preoccupation with artificial intelligence (AI). Perhaps more specifically, what will be the impact of the promised “super [...]
Adriatic Furniture, a family retail furniture business of nearly 50 years, has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store [...]
The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues. NBC, Disney, Paramount, and Warner Bros have all [...]
The Good Food and Wine Show (GFWS) team has completed an advertising review of their four shows across Australia following a major piece of strategic research with Melbourne based research firm, [...]
Ecobatt’s Battery Collection Service has almost 5,000 collection bins nationally, with Australia’s leading retailers. Its important that you let people know how their batteries are [...]
Whilst not unexpected the decision by Bunnings to axe catalogues in favour of a digital format continues the rapid migration of advertising literature away from the mailbox. The days of crowded [...]
Set to entice new generations to enjoy the rich, full flavoured Rosella. \https://www.youtube.com/watch?v=8KmFJjDEJSE Soup brand of 125 years, Rosella, is looking to expand its reach to a new [...]
This month’s issue of Company Director has a great article on the risks of greenwashing. Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are [...]
Spend $15,000 or more on a digital project and pay it off in four equal installments. Due to COVID-19, the road back for many businesses will undoubtedly be a challenge. However, we do know that [...]
Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across [...]
Some of you may be aware that I am a director of NFP -The Pancare Foundation that raises money for research into pancreatic cancer. Sadly Pancreatic Cancer has one of the lowest survival rates of [...]
Faith Express is a new turnkey solution for producing social media and online video content, faster, cheaper and quicker. It complements internal advertising teams and uses the very latest in [...]
Faith has long been an advocate of an integrated model for clients where creative, media, and emerging technologies such as ‘digital’, are equally relevant in delivering effective communication [...]
Working with strategic partner Pure SEO, Faith can now offer a comprehensive suite of SEO services to complement its existing digital offering. This includes, SEO optimisation for improved [...]
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