Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, [...]
In the latest of his ‘A Bit of Everything’ series meeting retail industry leaders, David Trussler caught up with CEO of Clark Rubber Anthony Grice. The exchange provides some context and [...]
David Trussler sat down recently with David Preston the Head of Franchise Brands at Sigma Healthcare. His insights into the industry and pharmacy were interesting and thought provoking.
From time to time, you have the privilege of working on a brand that is doing great things in the local community. One recent example for us has been the opening of a new office in Melton for [...]
One of the interesting things about advertising when you have been around as long as I have is that there is not a lot that is really new. Things that you have, learnt or heard seem to come back [...]
Spend $15,000 or more on a digital project and pay it off in four equal installments. Due to COVID-19, the road back for many businesses will undoubtedly be a challenge. However, we do know that [...]
Increasingly commentators in recent weeks have turned their attention to their crystal balls as they try and interpret new trends and behaviours. A growing sense of nostalgia and a return to [...]
Faith operates an internal production studio from its Buckhurst St offices With over 30 years of experience Faith can produce quality cost effective web, social media clips, training, corporate [...]
The closing off of 2019 is a time for reflection as we ponder our launch into another decade. Most media outlets are consumed by fear and negativity, whether it be over the economy, bushfires or [...]
One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the [...]
The role an agency can play internally to solve information needs was highlighted recently with Faith’s development of a new web-based app for Recycal. Their scrap metal business relies on [...]
The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a [...]
Some of you may be aware that I am a director of NFP -The Pancare Foundation that raises money for research into pancreatic cancer. Sadly Pancreatic Cancer has one of the lowest survival rates of [...]
Faith Express is a new turnkey solution for producing social media and online video content, faster, cheaper and quicker. It complements internal advertising teams and uses the very latest in [...]
Faith Digital Director Kate Farr was delighted to attend the Large Format Retail Association Forum in Sydney during August, where two of her new website projects were showcased. The forum was [...]
Recently I attended a breakfast hosted by the Outdoor Media Association entitled ‘Look Up’. The key speaker was Dr Fiona Kerr. Dr Kerr gave a thought-provoking address on the importance of human [...]
The seasonally adjusted May retail figures show retail sales up 0.1% following a fall of the same number in April and 0.3% growth in March. Whilst the election result appears to have had a [...]