Creative Strategy, Design & Layout, Media Planning & Buying, Media Strategy, Press, Radio.
Working on an iconic brand for eight years has been a real privilege. Until its recent sale Faith worked with the owners of homyped on re-establishing the brand as Australia’s number one comfort footwear brand.
homyped historically have been a wholesaler with a small management team concentrating on the design and production of seasonal footwear ranges. Faith effectively became their outsourced marketing department. Work included developing an umbrella positioning strategy for the brand, following a detailed market research program, managed by the agency.
Advertising included creating trade marketing material for seasonal sell ins, designing and producing retail catalogues, point of sale, merchandising material, television, and magazine advertising.
Faith also created and launched homyped into online retailing with the establishment of a successful ecommerce site. Two versions of the site were created with the most recent a Magento eCommerce site that was launched in February 2018.