Brand Communication, Catalogue & Brochure Design, Creative Strategy, Design & Layout, Typography & Illustration, Media Planning & Buying, Media Strategy, Press, Radio, Television, Video Content & Production, eDM Design.
As part of the Homewares Group, Minimax became a household name in the inner suburbs of Melbourne before embarking upon an exciting national store rollout program. With a well recognised commitment to providing superior homewares and gifts based on style, design, brand and uniqueness, Minimax continues to inspire and delight!
To reinforce Minimax’s brand positioning in the homewares market, Faith developed a new look for the Minimax catalogues to showcase the best they have to offer, in an inspirational, fashionable and contemporary style. The distinctive look and tone was then deployed across all customer touch points from television, press and radio through to in-store and online.