Faith Thinking

Facebook has started 2018 with a major change to their news feed algorithm. Organic (free) posts on Facebook have been dropping in reach steadily in the past year. However, business pages can [...]

Basically, anything you need to do online can be done through WeChat,” says Dr. Andy Chun, a leading Artificial Intelligence (AI) expert and Associate Professor at City University of Hong Kong. [...]

Why is so much reported information never corroborated with facts? So many political opinions and analyses are big on rhetoric and puffery, but often lacking factual base. Is this lazy reporting [...]

With the budget review period in full swing boards need to carefully consider the strategy behind their brand portfolio and consider whether it is generating the value it should. For many [...]

Most Marketing Managers are faced with the daunting prospect of appointing a new advertising agency at some point. Often it is thrust upon them, or someone just decides it’s time, the [...]

Social Media Platforms are constantly evolving and changing the rules to make sure that users are mostly seeing relevant content and brands advertise smarter. In 2017 the rules might change [...]

2016 was a year of big changes in SEM. Google removed right hand side ads and introduced Expanded Text Ads and for many clients it was the year that mobile overtook desktop traffic. Looking [...]

For those of us charged with brand management and advocacy we have a set of rare challenges. Just as ‘climate change’ has its supporters and detractors so do brands, particularly in an era where [...]