Twelve months of meticulous planning culminated in the successful launch of Britex's newest innovation – the Spot Buddy portable spot cleaner.
When Britex approached us with their vision for a new product that would bridge the gap between their pr…
Launch Britex's new Spot Buddy portable spot cleaner to bridge the gap between their professional 3in1 Hire Machine and consumer Everyday Range. The Faith Agency developed a comprehensive launch strategy including creative development, website integration, and multi-channel media planning to establish the product in a competitive cleaning market.
Capture sufficient video content to assist with Britex’s content marketing requirements. Turn footage into brand ads while also drawing out hero images for use across a variety of platforms. We know Britex needs content, so we planned out a shoot that involved us getting as much as possible across a similar set of actions: identifying the problem, providing the solution and witnessing the outcome. These actions were replicated by different sets of actors all representing the different target audiences.
Produce a fully realised strategic campaign aimed at retargeting customers who last hired a Britex 3in1 Machine 12 months ago. With hiring data coming through from a variety of manual sources including Bunnings, Coles and Woolworths hire form completions, we needed to find a system to help keep things organised and aligned with our email database. Creatively, we needed something to really emphasise the accumulation of a year’s worth of mess that needs to be cleaned up thanks to Britex.
As we all know, the never-ending need for ‘content’ can be a laborious and frustrating challenge for many businesses. And to be honest, it’s no different when you’re an agency working for clients. Constant posting on social media requires new images …
Word of mouth has always been crucial, and online reviews have become the most important form of it. But what do you do when you don’t have a strategy for maintaining or improving them? Britex Carpet Care identified a significant gap in their online …
Identify a key brand influencer for the client to help connect with a broader audience. Looking to reach new users online across Facebook, Instagram and TikTok, The Faith Agency undertook significant research and consideration to select a social influencer who would align with the brand and its values, while also presenting its products in the best possible light.
One of the growing parts of The Faith Agency’s social media management platform is Influencer Management. It’s undeniable now that brands need to partner with influencers across a variety of platforms in order to maximise the impact of their messagin…
Having worked with Britex for over a year, initially pushing a new creative concept for their 3in1 Deep Cleaning Machine hire product, we were then tasked with a new challenge: promoting their range of in-home cleaning products available from superma…
In the world of household cleaning, mundane tasks can often be overlooked. However, we've taken a fresh approach with the latest venture for Britex: "Everyday Uh-Ohs". For their Everyday range of cleaning products, these products, conveniently availa…
Twelve months of meticulous planning culminated in the successful launch of Britex’s newest innovation – the Spot Buddy portable spot cleaner. When Britex approached us with their vision for a new product that would bridge the gap between their professional-grade 3in1 Hire Machine and accessible Everyday Range of cleaning products, we knew we had something […]
Launch Britex's new Spot Buddy portable spot cleaner to bridge the gap between their professional 3in1 Hire Machine and consumer Everyday Range. The Faith Agency developed a comprehensive launch strategy including creative development, website integration, and multi-channel media planning to establish the product in a competitive cleaning market.
Capture sufficient video content to assist with Britex’s content marketing requirements. Turn footage into brand ads while also drawing out hero images for use across a variety of platforms. We know Britex needs content, so we planned out a shoot that involved us getting as much as possible across a similar set of actions: identifying the problem, providing the solution and witnessing the outcome. These actions were replicated by different sets of actors all representing the different target audiences.
Produce a fully realised strategic campaign aimed at retargeting customers who last hired a Britex 3in1 Machine 12 months ago. With hiring data coming through from a variety of manual sources including Bunnings, Coles and Woolworths hire form completions, we needed to find a system to help keep things organised and aligned with our email database. Creatively, we needed something to really emphasise the accumulation of a year’s worth of mess that needs to be cleaned up thanks to Britex.
As we all know, the never-ending need for ‘content’ can be a laborious and frustrating challenge for many businesses. And to be honest, it’s no different when you’re an agency working for clients. Constant posting on social media requires new images and videos to be produced on a regular basis. Of course, it’s not always […]
Word of mouth has always been crucial, and online reviews have become the most important form of it. But what do you do when you don’t have a strategy for maintaining or improving them? Britex Carpet Care identified a significant gap in their online reputation management, with thousands of reviews across major platforms like the […]
Identify a key brand influencer for the client to help connect with a broader audience. Looking to reach new users online across Facebook, Instagram and TikTok, The Faith Agency undertook significant research and consideration to select a social influencer who would align with the brand and its values, while also presenting its products in the best possible light.
One of the growing parts of The Faith Agency’s social media management platform is Influencer Management. It’s undeniable now that brands need to partner with influencers across a variety of platforms in order to maximise the impact of their messaging. However, the ability to find the right influencers is critical. Working with Britex on their […]
Having worked with Britex for over a year, initially pushing a new creative concept for their 3in1 Deep Cleaning Machine hire product, we were then tasked with a new challenge: promoting their range of in-home cleaning products available from supermarkets and other retailers. The range, initially labelled the “Specialty Range”, combined a slew of products […]
In the world of household cleaning, mundane tasks can often be overlooked. However, we’ve taken a fresh approach with the latest venture for Britex: “Everyday Uh-Ohs”. For their Everyday range of cleaning products, these products, conveniently available at Bunnings, Coles, Woolworths, IGA, and various local supermarkets, now have a campaign that resonates with the everyday […]
