Adriatic

Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.
Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of cour…
In a digital age where visual appeal and user experience reign supreme, Faith wanted to develop ways to ensure the customers of Adriatic Furniture have a visually captivating online shopping experience. We recently unveiled our first out of a series …
Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client and film production house. View BandT Article …
Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network and online business.   “We have tried different m…
In 1974, Francesco Catalano founded Adriatic Furniture. An Italian immigrant who started out in carpentry and woodworking to manufacture furniture transitioned to retailing, bringing Italian design, quality and style to Australian homes. In 2024, Francesco’s grandchildren now run Adriatic Furniture with this same ethos, delivering exclusive quality furniture at inexpensive prices across Melbourne. The Faith […]
Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.
Over the last six months, Adriatic Furniture has made a transition to use new technologies in the presentation of its furniture on its website.  The need for customers to be able to visualise a product in their home and to do their research online has seen the company make a significant commitment to 3D product […]
We’re firm believers in eDMs and the ability for a brand to connect with consumers in channels that not only make sense to them, but that they opt into as well. The challenge for brands is to tailor the communications in such a way that doesn’t frustrate the user, but instead provides value and insight […]
Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of course, delivery. In April 2024, Adriatic Furniture ran a Motion Recliner Sale, aiming to highlight the latest […]
In a digital age where visual appeal and user experience reign supreme, Faith wanted to develop ways to ensure the customers of Adriatic Furniture have a visually captivating online shopping experience. We recently unveiled our first out of a series of lookbooks that take a step away from traditional online eCommerce scrolling and clicking and […]
Across September and October 2023, Faith took the lead in orchestrating two large photoshoots alongside Melbourne photographer Daniel Mazzarella. The primary objective? To showcase Adriatic’s latest offerings in lounges, dining sets and outdoor furniture in an engaging and authentic manner. Carefully selected locations in Malvern and Ascot Vale set the stage for these shoots, utilising […]
Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client and film production house. View BandT Article Adriatic Furniture & Faith Just Couldn’t Wait!
Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network and online business.   “We have tried different models in recent years and enjoyed good success, but with a dynamic and changing marketplace we just felt that […]

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