Digital Marketing

It’s Raw! Why Authentic Social Media Content Outperforms Polished Posts in 2025

It probably says a lot that I now trust a chaotic TikTok review from a stranger more than I trust a branded product video. Maybe it’s the Gen Z in me. Maybe it’s the fatigue from seeing too many “perfect” posts. But the shift is clear, people aren’t …

Shopify vs. WordPress: A Digital Director’s Honest Take

At The Faith Agency, we’re often asked: “Should we build our website on Shopify or WordPress?” It’s a good question — and like most good questions, the answer depends on what you're trying to achieve. This article is written from a practical point…

Advertising spend in the current environment

With disposable income under severe pressure retailers are faced with increased costs. Wages, rent, electricity, insurance and government charges are all contributing to increased overheads. Since Christmas several major retailers have reported year…

Cat Trucks

Automotive

The Faith Agency has a long and successful history of working within the transport and trucking industry. When international trucking brand, CAT Trucks, looked to launch into the Australian market, Faith developed a comprehensive brand strategy and c…

BP Case Study

The launch of BP’s Ultimate Diesel Fuel was a great opportunity for The Faith Agency to showcase its ability to deliver an engaging campaign that spanned digital, in-store, video production and a national competition. Having secured great talent i…

Guardian Pharmacies

When it comes to best service and pharmaceutical care, Guardian Pharmacies (part of Sigma Healthcare) is committed to delivering personalised health solutions Australia wide. Being locally owned and operated, each Guardian Pharmacy is ideally placed …

Thrifty-Link Hardware

Retail

Over a fifteen-year period, The Faith Agency played a pivotal role in Thrifty-Link Hardware’s advertising and marketing program. At its peak, Thrifty-Link had approximately 330 retail stores that were independently owned and managed. It was also a tu…

Digital Advertising Activities | Calvary

NFP / Health

The Faith Agency has had a long-standing relationship with Calvary (formerly known as Japara), working with them for close to 10 years. Central to that connection has been our media activities, managing various campaigns across a variety of platforms…

Ecobatt | New Social Media Campaign

Recycling

We’re excited to start working on social media strategy and content development for a long-time client of ours, Ecobatt. For the last ten years, Ecobatt has been one of Australia’s most innovative recycling companies, with thousands of battery recycl…

Calvary Recruitment Campaign

NFP / Health

In November 2021, Japara Aged Care joined the Calvary Heath Care network, combining their 50 aged care homes and 5 retirement villages with Calvary’s numerous private and public hospitals and community care service centres. For several years, Fait…

Integrated Media Campaign with Ryan Carlisle Thomas

Professional Services

In 2020, Faith began working with Ryan Carlisle Thomas Lawyers to implement an integrated digital media advertising campaign designed to drive increased enquiries and position RCT as the preferred brand for legal services. As Melbourne’s largest lega…

It’s Raw! Why Authentic Social Media Content Outperforms Polished Posts in 2025

It probably says a lot that I now trust a chaotic TikTok review from a stranger more than I trust a branded product video. Maybe it’s the Gen Z in me. Maybe it’s the fatigue from seeing too many “perfect” posts. But the shift is clear, people aren’t clicking with polished anymore. They’re connecting with […]

Shopify vs. WordPress: A Digital Director’s Honest Take

At The Faith Agency, we’re often asked: “Should we build our website on Shopify or WordPress?” It’s a good question — and like most good questions, the answer depends on what you’re trying to achieve. This article is written from a practical point of view. No fluff. No hard sell. Just a clear-eyed look at […]

Advertising spend in the current environment

With disposable income under severe pressure retailers are faced with increased costs. Wages, rent, electricity, insurance and government charges are all contributing to increased overheads. Since Christmas several major retailers have reported year on year sale decreases across their store network. The inevitable internal pressure to contain costs, a looming federal election and the impact […]

Cat Trucks

Automotive

The Faith Agency has a long and successful history of working within the transport and trucking industry. When international trucking brand, CAT Trucks, looked to launch into the Australian market, Faith developed a comprehensive brand strategy and communications program that would aggressively build market share. With a focus on innovation, CAT had invested heavily in […]

BP Case Study

The launch of BP’s Ultimate Diesel Fuel was a great opportunity for The Faith Agency to showcase its ability to deliver an engaging campaign that spanned digital, in-store, video production and a national competition. Having secured great talent in the form of motor racing identity Steve Richards, content was filmed across locations in Melbourne and […]

Guardian Pharmacies

When it comes to best service and pharmaceutical care, Guardian Pharmacies (part of Sigma Healthcare) is committed to delivering personalised health solutions Australia wide. Being locally owned and operated, each Guardian Pharmacy is ideally placed to know local community needs and provide valuable health management to its customers. The Faith Agency was appointed to […]

Thrifty-Link Hardware

Retail

Over a fifteen-year period, The Faith Agency played a pivotal role in Thrifty-Link Hardware’s advertising and marketing program. At its peak, Thrifty-Link had approximately 330 retail stores that were independently owned and managed. It was also a tumultuous period as big box retailing – namely Bunnings within the hardware sector – was aggressively taking market […]

Digital Advertising Activities | Calvary

NFP / Health

The Faith Agency has had a long-standing relationship with Calvary (formerly known as Japara), working with them for close to 10 years. Central to that connection has been our media activities, managing various campaigns across a variety of platforms. We want to highlight the work that we’ve undertaken with Calvary Aged Care to manage their […]

Ecobatt | New Social Media Campaign

Recycling

We’re excited to start working on social media strategy and content development for a long-time client of ours, Ecobatt. For the last ten years, Ecobatt has been one of Australia’s most innovative recycling companies, with thousands of battery recycling bins set up in local supermarkets, shopping centres and retail outlets across the country. Faith have […]

Calvary Recruitment Campaign

NFP / Health

In November 2021, Japara Aged Care joined the Calvary Heath Care network, combining their 50 aged care homes and 5 retirement villages with Calvary’s numerous private and public hospitals and community care service centres. For several years, Faith have been tightly connected with the Japara team, primarily assisting with various media planning activities, but we’ve […]

Integrated Media Campaign with Ryan Carlisle Thomas

Professional Services

In 2020, Faith began working with Ryan Carlisle Thomas Lawyers to implement an integrated digital media advertising campaign designed to drive increased enquiries and position RCT as the preferred brand for legal services. As Melbourne’s largest legal network across 14 locations in the Melbourne metropolitan area and regional Victoria, and having completed over 70,000 successful […]

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