Campaign Development

Adriatic Furniture | Black Friday Promotional Strategy

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Preparing for the biggest sales period of the year is no small task. With a newly launched website and a strong Black Friday sale offering ready to go, Adriatic Furniture asked us to plan and execute a full-scale sales strategy designed to maximise performance across the peak retail period. Our role was to lead an integrated, five-weekend campaign that connected digital, radio, TV and email marketing into a clear omnichannel approach. The goal was simple but ambitious: drive strong online conversion, support in-store traffic, and ensure every channel worked together to capitalise on seasonal demand and commercial priorities.

Lucky Nuts Christmas Campaign 2018 | Case Study

FMCG

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Develop and execute a comprehensive integrated Christmas campaign for Lucky Nuts to maximise their most important trading period of the year. The Faith Agency was tasked with encouraging sales growth, driving customer engagement across digital touchpoints, and expanding their email database through strategic content creation and multi-channel activation. The campaign needed to establish Lucky as the essential ingredient for Christmas baking success, positioning the brand as delivering reliability and quality when it matters most during the festive season.

BestDrive Google Ads Strategy | Case Study

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Transform underperforming Google Ads campaigns for national tyre retailer BestDrive, driving measurable business outcomes across their network of 30+ outlets. The Faith Agency was tasked with rebuilding their digital advertising strategy from the ground up, focusing on increased website traffic, improved conversion rates, and optimised pay-per-click campaigns that would deliver effective and efficient results to each outlet in their specific geographic location.

Spirit Technology SEO Hygiene Project | 2024 Search Optimisation

Professional Services

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Restore organic search performance for Spirit Technology, a fast-growing managed services business in Melbourne, following significant traffic decline after website implementation in early 2023. The Faith Agency was engaged to conduct comprehensive SEO hygiene review and implementation project to identify technical issues impacting search rankings and establish proper keyword strategy across core landing pages. Working alongside paid LinkedIn advertising activity, the project focused on fundamental on-page optimisation elements including page titles, meta descriptions, alt-tags and content optimisation across 20 critical pages to rebuild organic search foundation.

Britex Spot Buddy Launch | 2025 Product Campaign

Retail

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Launch Britex's new Spot Buddy portable spot cleaner to bridge the gap between their professional 3in1 Hire Machine and consumer Everyday Range. The Faith Agency developed a comprehensive launch strategy including creative development, website integration, and multi-channel media planning to establish the product in a competitive cleaning market.

Chapel Off Chapel | Meta Advertising Strategy

Events

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In early 2025, Chapel Off Chapel brought us in to help promote four live performances from their Chapel Sessions series, a celebration of local music talent held in one of Melbourne’s most iconic venues. The goal was clear: get the word out, sell tickets, and make sure every seat was filled with someone ready to soak up the music. We had a tight runway, a clear objective, and a very good feeling about it.

Adriatic Furniture | Google Ads Strategy

Retail

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Adriatic has been a trusted name in quality furniture for over 50 years, with a focus on timeless design, premium craftsmanship, and exceptional customer service. Our role? Help improve their return on ad spend (ROAS) through strategic, always-on Google Ads activity that drives both online conversions and in-store foot traffic, all while aligning with business priorities and seasonal trends.

Best Drive | Google Ads Strategy

Automotive

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From 2020 to 2022, The Faith Agency assisted national tyre retailer BestDrive to improve their online presence to the drive measurable business outcomes through digital paid search advertising activities. Originally launched as an offshoot of the Continental tyre brand, BestDrive at their peak had 30+ outlets spread across Australia. The objectives of our activity were to increase website traffic, boost conversion rates and optimise pay per click Google Ad campaigns to deliver effective and efficient results to each outlet in their geographic location.

Adriatic Furniture | Black Friday Promotional Strategy

Preparing for the biggest sales period of the year is no small task. With a newly launched website and a strong Black Friday sale offering ready to go, Adriatic Furniture asked us to plan and execute a full-scale sales strategy designed to maximise performance across the peak retail period. Our role was to lead an integrated, five-weekend campaign that connected digital, radio, TV and email marketing into a clear omnichannel approach. The goal was simple but ambitious: drive strong online conversion, support in-store traffic, and ensure every channel worked together to capitalise on seasonal demand and commercial priorities.

Lucky Nuts Christmas Campaign 2018 | Case Study

FMCG

Develop and execute a comprehensive integrated Christmas campaign for Lucky Nuts to maximise their most important trading period of the year. The Faith Agency was tasked with encouraging sales growth, driving customer engagement across digital touchpoints, and expanding their email database through strategic content creation and multi-channel activation. The campaign needed to establish Lucky as the essential ingredient for Christmas baking success, positioning the brand as delivering reliability and quality when it matters most during the festive season.

BestDrive Google Ads Strategy | Case Study

Transform underperforming Google Ads campaigns for national tyre retailer BestDrive, driving measurable business outcomes across their network of 30+ outlets. The Faith Agency was tasked with rebuilding their digital advertising strategy from the ground up, focusing on increased website traffic, improved conversion rates, and optimised pay-per-click campaigns that would deliver effective and efficient results to each outlet in their specific geographic location.

Spirit Technology SEO Hygiene Project | 2024 Search Optimisation

Professional Services

Restore organic search performance for Spirit Technology, a fast-growing managed services business in Melbourne, following significant traffic decline after website implementation in early 2023. The Faith Agency was engaged to conduct comprehensive SEO hygiene review and implementation project to identify technical issues impacting search rankings and establish proper keyword strategy across core landing pages. Working alongside paid LinkedIn advertising activity, the project focused on fundamental on-page optimisation elements including page titles, meta descriptions, alt-tags and content optimisation across 20 critical pages to rebuild organic search foundation.

Britex Spot Buddy Launch | 2025 Product Campaign

Retail

Launch Britex's new Spot Buddy portable spot cleaner to bridge the gap between their professional 3in1 Hire Machine and consumer Everyday Range. The Faith Agency developed a comprehensive launch strategy including creative development, website integration, and multi-channel media planning to establish the product in a competitive cleaning market.

Chapel Off Chapel | Meta Advertising Strategy

Events

In early 2025, Chapel Off Chapel brought us in to help promote four live performances from their Chapel Sessions series, a celebration of local music talent held in one of Melbourne’s most iconic venues. The goal was clear: get the word out, sell tickets, and make sure every seat was filled with someone ready to soak up the music. We had a tight runway, a clear objective, and a very good feeling about it.

Adriatic Furniture | Google Ads Strategy

Retail

Adriatic has been a trusted name in quality furniture for over 50 years, with a focus on timeless design, premium craftsmanship, and exceptional customer service. Our role? Help improve their return on ad spend (ROAS) through strategic, always-on Google Ads activity that drives both online conversions and in-store foot traffic, all while aligning with business priorities and seasonal trends.

Best Drive | Google Ads Strategy

Automotive

From 2020 to 2022, The Faith Agency assisted national tyre retailer BestDrive to improve their online presence to the drive measurable business outcomes through digital paid search advertising activities. Originally launched as an offshoot of the Continental tyre brand, BestDrive at their peak had 30+ outlets spread across Australia. The objectives of our activity were to increase website traffic, boost conversion rates and optimise pay per click Google Ad campaigns to deliver effective and efficient results to each outlet in their geographic location.

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