Case Studies

Lucky Nuts Christmas Campaign 2018 | Case Study

…
Develop and execute a comprehensive integrated Christmas campaign for Lucky Nuts to maximise their most important trading period of the year. The Faith Agency was tasked with encouraging sales growth, driving customer engagement across digital touchpoints, and expanding their email database through strategic content creation and multi-channel activation. The campaign needed to establish Lucky as the essential ingredient for Christmas baking success, positioning the brand as delivering reliability and quality when it matters most during the festive season.
READ ON

BestDrive Google Ads Strategy | Case Study

…
Transform underperforming Google Ads campaigns for national tyre retailer BestDrive, driving measurable business outcomes across their network of 30+ outlets. The Faith Agency was tasked with rebuilding their digital advertising strategy from the ground up, focusing on increased website traffic, improved conversion rates, and optimised pay-per-click campaigns that would deliver effective and efficient results to each outlet in their specific geographic location.
READ ON

Spirit Technology SEO Hygiene Project | 2024 Search Optimisation

…
Restore organic search performance for Spirit Technology, a fast-growing managed services business in Melbourne, following significant traffic decline after website implementation in early 2023. The Faith Agency was engaged to conduct comprehensive SEO hygiene review and implementation project to identify technical issues impacting search rankings and establish proper keyword strategy across core landing pages. Working alongside paid LinkedIn advertising activity, the project focused on fundamental on-page optimisation elements including page titles, meta descriptions, alt-tags and content optimisation across 20 critical pages to rebuild organic search foundation.
READ ON

The Faith Agency SEO Program | 2024-25 Internal Campaign

…
Implement comprehensive search engine optimisation programme for The Faith Agency to upskill internal capabilities and demonstrate proven SEO methodologies. Following years of offering SEO through partnerships, the agency committed to substantial internal investment to better understand search performance challenges and deliver enhanced outcomes for clients. The 12-month programme focused on 50 critical keywords, enhanced website content optimisation and strategic off-site backlinking to establish authority and drive qualified traffic from businesses seeking advertising and marketing support.
READ ON

Britex Spot Buddy Launch | 2025 Product Campaign

…
Launch Britex's new Spot Buddy portable spot cleaner to bridge the gap between their professional 3in1 Hire Machine and consumer Everyday Range. The Faith Agency developed a comprehensive launch strategy including creative development, website integration, and multi-channel media planning to establish the product in a competitive cleaning market.
READ ON

Homyped | Magento eCommerce Migration

…
Execute a comprehensive platform migration from WordPress to Magento for Australia's leading online footwear retailer. The Faith Agency delivered a scalable, enterprise-level eCommerce solution with seamless ERP integration, custom API development, and enhanced user experience capabilities to support Homyped's rapid online growth and evolving customer expectations.
READ ON

ACCC | Scams Awareness Week 2025 Video Production

…
Expand the ACCC's Scam Awareness Week 2025 campaign beyond personal testimonials to include comprehensive educational content. Source additional scam victim stories for hero videos while simultaneously developing seven educational videos covering different scam types. Each educational piece required original script writing for 2-3 minute formats, presenter coordination, and integration with custom animations. All content to be delivered in three different video sizes and translated into five different languages, working in partnership with Burninghouse.
READ ON

Chapel Off Chapel | Meta Advertising Strategy

…
In early 2025, Chapel Off Chapel brought us in to help promote four live performances from their Chapel Sessions series, a celebration of local music talent held in one of Melbourne’s most iconic venues. The goal was clear: get the word out, sell tickets, and make sure every seat was filled with someone ready to soak up the music. We had a tight runway, a clear objective, and a very good feeling about it.
READ ON

Adriatic Furniture | Google Ads Strategy

…
Adriatic has been a trusted name in quality furniture for over 50 years, with a focus on timeless design, premium craftsmanship, and exceptional customer service. Our role? Help improve their return on ad spend (ROAS) through strategic, always-on Google Ads activity that drives both online conversions and in-store foot traffic, all while aligning with business priorities and seasonal trends.
READ ON

Britex | Job Done Right. Job Done Britex

…
Capture sufficient video content to assist with Britex’s content marketing requirements. Turn footage into brand ads while also drawing out hero images for use across a variety of platforms. We know Britex needs content, so we planned out a shoot that involved us getting as much as possible across a similar set of actions: identifying the problem, providing the solution and witnessing the outcome. These actions were replicated by different sets of actors all representing the different target audiences.
READ ON

Homesafe | Live Your Life. Debt Free.

…
Refresh the video content for longstanding financial services product, Homesafe Wealth Release, while also revitalising their brand and web presence. Working with production partner Burninghouse to pitch for the business, develop creative concepts and rebranding elements. We needed to continue to tell customers’ stories in a way that could provide real cut through and identify their unique point of difference.
READ ON

Freighter Group | Rebranding Launch

…
Capture the launch of Freighter Group’s rebranding efforts, including walking customers around their manufacturing facility, the launch event itself and the post-launch dinner. Footage needed to serve multiple purposes for both the new video as well as advertising efforts into the future, edited into a compelling and concise video. Video production partner Burninghouse figured prominently in the delivery of the finished product.
READ ON

Best Drive | Google Ads Strategy

…
From 2020 to 2022, The Faith Agency assisted national tyre retailer BestDrive to improve their online presence to the drive measurable business outcomes through digital paid search advertising activities. Originally launched as an offshoot of the Continental tyre brand, BestDrive at their peak had 30+ outlets spread across Australia. The objectives of our activity were to increase website traffic, boost conversion rates and optimise pay per click Google Ad campaigns to deliver effective and efficient results to each outlet in their geographic location.
READ ON

Devondale | Adds Real Sparkle

…
Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
READ ON

Britex | Isn’t It A Good Time To Rehire The Britex?

…
Produce a fully realised strategic campaign aimed at retargeting customers who last hired a Britex 3in1 Machine 12 months ago. With hiring data coming through from a variety of manual sources including Bunnings, Coles and Woolworths hire form completions, we needed to find a system to help keep things organised and aligned with our email database. Creatively, we needed something to really emphasise the accumulation of a year’s worth of mess that needs to be cleaned up thanks to Britex.
READ ON

ACCC | Scams Awareness Week 2024 Video Production

…
Produce four hero videos for the ACCC's Scam Awareness Week 2024 campaign, sourcing the four individuals to be highlighted (each of whom had to be victims of a scam), in a timeframe of less than one month. Produced in conjunction with Melbourne production partner, Burninghouse.
READ ON

Adriatic | Why Wait TVCs

…
Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
READ ON

Adriatic Furniture | Spring 2023 Photoshoot

…
Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.
READ ON

Stringer Clark | Meet Dave Animated TVC

…
Produce a revitalised design of the long-standing brand ambassador, Dave, who started life as a stick figure almost 20 years ago. When the business brought advertising back onto the table, the first priority was to reinvigorate the Dave character, who is synonymous with the business across Western Victoria. Produced in conjunction with Melbourne animation house, Creative.
READ ON

Good Food & Wine Show | 2023 Media Campaign

…
Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign
READ ON

Luv-A-Duck | 2023 Influencer Campaign

…
Develop an integrated influencer management strategy aimed at creating new content for Luv-A-Duck, while leveraging the creative skills of popular influencers and tapping into their existing audiences. The client had clear objectives around budgets, products to highlight and messaging, while we had complete autonomy to identify influencers of value (both macro and micro in scale), contact them and manage the delivery of the content and the final publication and reporting of the results.
READ ON

Lucky Nuts Christmas Campaign 2018 | Case Study

Develop and execute a comprehensive integrated Christmas campaign for Lucky Nuts to maximise their most important trading period of the year. The Faith Agency was tasked with encouraging sales growth, driving customer engagement across digital touchpoints, and expanding their email database through strategic content creation and multi-channel activation. The campaign needed to establish Lucky as the essential ingredient for Christmas baking success, positioning the brand as delivering reliability and quality when it matters most during the festive season.
READ ON

BestDrive Google Ads Strategy | Case Study

Transform underperforming Google Ads campaigns for national tyre retailer BestDrive, driving measurable business outcomes across their network of 30+ outlets. The Faith Agency was tasked with rebuilding their digital advertising strategy from the ground up, focusing on increased website traffic, improved conversion rates, and optimised pay-per-click campaigns that would deliver effective and efficient results to each outlet in their specific geographic location.
READ ON

Spirit Technology SEO Hygiene Project | 2024 Search Optimisation

Restore organic search performance for Spirit Technology, a fast-growing managed services business in Melbourne, following significant traffic decline after website implementation in early 2023. The Faith Agency was engaged to conduct comprehensive SEO hygiene review and implementation project to identify technical issues impacting search rankings and establish proper keyword strategy across core landing pages. Working alongside paid LinkedIn advertising activity, the project focused on fundamental on-page optimisation elements including page titles, meta descriptions, alt-tags and content optimisation across 20 critical pages to rebuild organic search foundation.
READ ON

The Faith Agency SEO Program | 2024-25 Internal Campaign

Implement comprehensive search engine optimisation programme for The Faith Agency to upskill internal capabilities and demonstrate proven SEO methodologies. Following years of offering SEO through partnerships, the agency committed to substantial internal investment to better understand search performance challenges and deliver enhanced outcomes for clients. The 12-month programme focused on 50 critical keywords, enhanced website content optimisation and strategic off-site backlinking to establish authority and drive qualified traffic from businesses seeking advertising and marketing support.
READ ON

Britex Spot Buddy Launch | 2025 Product Campaign

Launch Britex's new Spot Buddy portable spot cleaner to bridge the gap between their professional 3in1 Hire Machine and consumer Everyday Range. The Faith Agency developed a comprehensive launch strategy including creative development, website integration, and multi-channel media planning to establish the product in a competitive cleaning market.
READ ON

Homyped | Magento eCommerce Migration

Execute a comprehensive platform migration from WordPress to Magento for Australia's leading online footwear retailer. The Faith Agency delivered a scalable, enterprise-level eCommerce solution with seamless ERP integration, custom API development, and enhanced user experience capabilities to support Homyped's rapid online growth and evolving customer expectations.
READ ON

ACCC | Scams Awareness Week 2025 Video Production

Expand the ACCC's Scam Awareness Week 2025 campaign beyond personal testimonials to include comprehensive educational content. Source additional scam victim stories for hero videos while simultaneously developing seven educational videos covering different scam types. Each educational piece required original script writing for 2-3 minute formats, presenter coordination, and integration with custom animations. All content to be delivered in three different video sizes and translated into five different languages, working in partnership with Burninghouse.
READ ON

Chapel Off Chapel | Meta Advertising Strategy

In early 2025, Chapel Off Chapel brought us in to help promote four live performances from their Chapel Sessions series, a celebration of local music talent held in one of Melbourne’s most iconic venues. The goal was clear: get the word out, sell tickets, and make sure every seat was filled with someone ready to soak up the music. We had a tight runway, a clear objective, and a very good feeling about it.
READ ON

Adriatic Furniture | Google Ads Strategy

Adriatic has been a trusted name in quality furniture for over 50 years, with a focus on timeless design, premium craftsmanship, and exceptional customer service. Our role? Help improve their return on ad spend (ROAS) through strategic, always-on Google Ads activity that drives both online conversions and in-store foot traffic, all while aligning with business priorities and seasonal trends.
READ ON

Britex | Job Done Right. Job Done Britex

Capture sufficient video content to assist with Britex’s content marketing requirements. Turn footage into brand ads while also drawing out hero images for use across a variety of platforms. We know Britex needs content, so we planned out a shoot that involved us getting as much as possible across a similar set of actions: identifying the problem, providing the solution and witnessing the outcome. These actions were replicated by different sets of actors all representing the different target audiences.
READ ON

Homesafe | Live Your Life. Debt Free.

Refresh the video content for longstanding financial services product, Homesafe Wealth Release, while also revitalising their brand and web presence. Working with production partner Burninghouse to pitch for the business, develop creative concepts and rebranding elements. We needed to continue to tell customers’ stories in a way that could provide real cut through and identify their unique point of difference.
READ ON

Freighter Group | Rebranding Launch

Capture the launch of Freighter Group’s rebranding efforts, including walking customers around their manufacturing facility, the launch event itself and the post-launch dinner. Footage needed to serve multiple purposes for both the new video as well as advertising efforts into the future, edited into a compelling and concise video. Video production partner Burninghouse figured prominently in the delivery of the finished product.
READ ON

Best Drive | Google Ads Strategy

From 2020 to 2022, The Faith Agency assisted national tyre retailer BestDrive to improve their online presence to the drive measurable business outcomes through digital paid search advertising activities. Originally launched as an offshoot of the Continental tyre brand, BestDrive at their peak had 30+ outlets spread across Australia. The objectives of our activity were to increase website traffic, boost conversion rates and optimise pay per click Google Ad campaigns to deliver effective and efficient results to each outlet in their geographic location.
READ ON

Devondale | Adds Real Sparkle

Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
READ ON

Britex | Isn’t It A Good Time To Rehire The Britex?

Produce a fully realised strategic campaign aimed at retargeting customers who last hired a Britex 3in1 Machine 12 months ago. With hiring data coming through from a variety of manual sources including Bunnings, Coles and Woolworths hire form completions, we needed to find a system to help keep things organised and aligned with our email database. Creatively, we needed something to really emphasise the accumulation of a year’s worth of mess that needs to be cleaned up thanks to Britex.
READ ON

ACCC | Scams Awareness Week 2024 Video Production

Produce four hero videos for the ACCC's Scam Awareness Week 2024 campaign, sourcing the four individuals to be highlighted (each of whom had to be victims of a scam), in a timeframe of less than one month. Produced in conjunction with Melbourne production partner, Burninghouse.
READ ON

Adriatic | Why Wait TVCs

Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
READ ON

Adriatic Furniture | Spring 2023 Photoshoot

Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.
READ ON

Stringer Clark | Meet Dave Animated TVC

Produce a revitalised design of the long-standing brand ambassador, Dave, who started life as a stick figure almost 20 years ago. When the business brought advertising back onto the table, the first priority was to reinvigorate the Dave character, who is synonymous with the business across Western Victoria. Produced in conjunction with Melbourne animation house, Creative.
READ ON

Good Food & Wine Show | 2023 Media Campaign

Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign
READ ON

Luv-A-Duck | 2023 Influencer Campaign

Develop an integrated influencer management strategy aimed at creating new content for Luv-A-Duck, while leveraging the creative skills of popular influencers and tapping into their existing audiences. The client had clear objectives around budgets, products to highlight and messaging, while we had complete autonomy to identify influencers of value (both macro and micro in scale), contact them and manage the delivery of the content and the final publication and reporting of the results.
READ ON

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