Advertising

Preparing for the biggest sales period of the year is no small task. With a newly launched website and a strong Black Friday sale offering ready to go, Adriatic Furniture asked us to plan and execute a full-scale sales strategy designed to maximise performance across the peak retail period. Our role was to lead an integrated, five-weekend campaign that connected digital, radio, TV and email marketing into a clear omnichannel approach. The goal was simple but ambitious: drive strong online conversion, support in-store traffic, and ensure every channel worked together to capitalise on seasonal demand and commercial priorities.
Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.
Produce a revitalised design of the long-standing brand ambassador, Dave, who started life as a stick figure almost 20 years ago. When the business brought advertising back onto the table, the first priority was to reinvigorate the Dave character, who is synonymous with the business across Western Victoria. Produced in conjunction with Melbourne animation house, Creative.
Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign
Preparing for the biggest sales period of the year is no small task. With a newly launched website and a strong Black Friday sale offering ready to go, Adriatic Furniture asked us to plan and execute a full-scale sales strategy designed to maximise performance across the peak retail period. Our role was to lead an integrated, five-weekend campaign that connected digital, radio, TV and email marketing into a clear omnichannel approach. The goal was simple but ambitious: drive strong online conversion, support in-store traffic, and ensure every channel worked together to capitalise on seasonal demand and commercial priorities.
Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.
Produce a revitalised design of the long-standing brand ambassador, Dave, who started life as a stick figure almost 20 years ago. When the business brought advertising back onto the table, the first priority was to reinvigorate the Dave character, who is synonymous with the business across Western Victoria. Produced in conjunction with Melbourne animation house, Creative.
Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign

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