Influencer marketing works when it’s treated as a strategic channel, not a one-off tactic. A well-matched creator with a genuinely engaged audience can build trust and drive consideration in ways that paid advertising can’t. But finding the right talent, managing the relationship, briefing the content and measuring what actually happened requires more rigour than most brands apply to it.
The Faith Agency manages influencer programs end-to-end: talent identification, vetting, outreach, negotiation, campaign briefing, content approvals, publishing and performance reporting. We’ve run campaigns across nano, micro, macro and mega tiers, across a broad range of categories, and we know the difference between an influencer with the right numbers and one who will actually move the needle for your brand.
Because influencer management sits inside a full-service agency, your influencer activity connects to the rest of your marketing. Creator content gets amplified through paid social. Campaign messaging stays consistent from your advertising through to your influencer briefs. Content rights are negotiated upfront so assets can be repurposed across your owned channels. Influencer marketing as part of a system, not a standalone spend.
Influencer content performs best when it’s amplified. Our media planning team can boost top-performing creator posts through paid social, and our content team can repurpose influencer assets across your owned channels. Explore Social Media Management. Explore Media Planning & Buying.
Influencer campaigns have a lot of moving parts. Talent sourcing and vetting. Outreach and negotiation. Contracts and usage rights. Briefing and content approvals. Scheduling and publishing. Performance tracking. Done properly, it’s a significant project management undertaking. Done poorly, it’s expensive and underwhelming.
We manage the entire process, from identifying talent that’s right for your brand through to reporting on what the campaign delivered. Our vetting process goes beyond follower counts: we assess audience demographics, engagement quality, content consistency, brand fit and any prior partnerships that might conflict with yours. The influencers we recommend are ones we’d genuinely stand behind.
What influencer management with Faith covers:
Influencer marketing managed with the same rigour as any other channel in your mix.
Follower count is the least interesting metric in influencer selection. An account with 80,000 highly engaged followers in your category will outperform one with 500,000 passive ones almost every time. Our vetting process looks at audience demographics, engagement rate and quality, content consistency, posting frequency, prior brand partnerships and whether the creator’s positioning is genuinely compatible with yours.
We work across all tiers: nano (1K to 10K), micro (10K to 100K), macro (100K to 1M) and mega (1M+). The right tier depends on your objectives, your category and your budget. We’ll give you an honest recommendation based on what’s most likely to perform, not what looks most impressive in a proposal.
Most influencer campaigns underperform because the content stays on the creator’s channel and nowhere else. We negotiate content usage rights as standard, so assets can be repurposed across your owned channels, website, EDM and paid social. A strong piece of influencer content that’s been amplified through paid social and redistributed across your channels delivers significantly more value than one that lives and dies on a single post.
Our media team works alongside the influencer program to identify top-performing content quickly and put budget behind it. That paid amplification often delivers the most efficient reach of the entire campaign, because you’re amplifying content that’s already proven it resonates with a real audience.
We use a combination of platform tools, category research and manual vetting. The process starts with understanding your brand, your audience and your campaign objectives, then identifying creators whose actual audience matches your target customer. We look at engagement quality, content style, brand fit and posting history before recommending anyone. You receive a shortlist with detailed notes on why each creator has been included, not just a spreadsheet of names and follower counts.
All of them. Nano (1K to 10K), micro (10K to 100K), macro (100K to 1M) and mega (1M+). The right tier for your campaign depends on your objectives, category and budget. Nano and micro influencers typically deliver stronger engagement rates and more authentic audience relationships. Macro and mega influencers deliver greater reach. Many of our campaigns use a tiered mix to achieve both.
Yes. Contracting and usage rights negotiation are part of our standard management process. We ensure usage rights for brand channels, paid social amplification and any other agreed applications are secured before content is produced. This protects you and means you’re not going back to the creator after the fact to negotiate additional rights.
Good influencer briefs give creators enough direction to stay on brand without scripting them so tightly that the content loses the naturalness their audience responds to. We brief on the key messages, mandatory inclusions, brand guidelines and any executional requirements, then give creators the latitude to interpret the brief in their own voice. That balance is something we’ve refined across a lot of campaigns.
Yes, and ongoing programs tend to deliver better results. A creator who’s worked with your brand across multiple campaigns builds genuine familiarity with your product and communicates it more credibly to their audience. We manage both project-based campaigns and retained ambassador programs, depending on what fits your strategy and budget.
We report on reach, impressions, engagement rate, story views, link clicks, conversions where tracking allows, and estimated media value. For campaigns with a paid amplification component, we also report on the paid performance of boosted influencer content. We set KPIs and benchmarks at the briefing stage so performance is measured against agreed objectives, not just vanity metrics.
FMCG, retail, homeware, food and beverage, health and wellness, cleaning and household, furniture and homewares, and B2B. Our recent campaigns include Britex Carpet Care, Luv-A-Duck, Devondale and Adriatic Furniture, which gives you a sense of the range. We’re experienced at adapting the influencer model to categories that aren’t traditionally influencer-heavy.
Yes. If you have existing relationships or specific creators in mind, we can take over management of those partnerships, handle the contracting and briefing, and integrate them into a broader campaign structure. We’ll also give you an honest assessment of whether the creators you have in mind are the right fit for the campaign objectives.
Closely. We negotiate content usage rights so top-performing influencer posts can be amplified as paid social ads. This is often the most cost-efficient media buy in a campaign: you’re putting budget behind content that’s already demonstrated organic engagement with a real audience. Our media and social teams coordinate this as part of the campaign, not as an afterthought.
