Strategy

Restore organic search performance for Spirit Technology, a fast-growing managed services business in Melbourne, following significant traffic decline after website implementation in early 2023. The Faith Agency was engaged to conduct comprehensive SEO hygiene review and implementation project to identify technical issues impacting search rankings and establish proper keyword strategy across core landing pages. Working alongside paid LinkedIn advertising activity, the project focused on fundamental on-page optimisation elements including page titles, meta descriptions, alt-tags and content optimisation across 20 critical pages to rebuild organic search foundation.
Produce four hero videos for the ACCC's Scam Awareness Week 2024 campaign, sourcing the four individuals to be highlighted (each of whom had to be victims of a scam), in a timeframe of less than one month. Produced in conjunction with Melbourne production partner, Burninghouse.
Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign
Restore organic search performance for Spirit Technology, a fast-growing managed services business in Melbourne, following significant traffic decline after website implementation in early 2023. The Faith Agency was engaged to conduct comprehensive SEO hygiene review and implementation project to identify technical issues impacting search rankings and establish proper keyword strategy across core landing pages. Working alongside paid LinkedIn advertising activity, the project focused on fundamental on-page optimisation elements including page titles, meta descriptions, alt-tags and content optimisation across 20 critical pages to rebuild organic search foundation.
Produce four hero videos for the ACCC's Scam Awareness Week 2024 campaign, sourcing the four individuals to be highlighted (each of whom had to be victims of a scam), in a timeframe of less than one month. Produced in conjunction with Melbourne production partner, Burninghouse.
Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign

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