Strategic Thinking

The Faith Agency SEO Program | 2024-25 Internal Campaign

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Implement comprehensive search engine optimisation programme for The Faith Agency to upskill internal capabilities and demonstrate proven SEO methodologies. Following years of offering SEO through partnerships, the agency committed to substantial internal investment to better understand search performance challenges and deliver enhanced outcomes for clients. The 12-month programme focused on 50 critical keywords, enhanced website content optimisation and strategic off-site backlinking to establish authority and drive qualified traffic from businesses seeking advertising and marketing support.
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Best Drive | Google Ads Strategy

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From 2020 to 2022, The Faith Agency assisted national tyre retailer BestDrive to improve their online presence to the drive measurable business outcomes through digital paid search advertising activities. Originally launched as an offshoot of the Continental tyre brand, BestDrive at their peak had 30+ outlets spread across Australia. The objectives of our activity were to increase website traffic, boost conversion rates and optimise pay per click Google Ad campaigns to deliver effective and efficient results to each outlet in their geographic location.
READ ON

Devondale | Adds Real Sparkle

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Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
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Britex | Isn’t It A Good Time To Rehire The Britex?

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Produce a fully realised strategic campaign aimed at retargeting customers who last hired a Britex 3in1 Machine 12 months ago. With hiring data coming through from a variety of manual sources including Bunnings, Coles and Woolworths hire form completions, we needed to find a system to help keep things organised and aligned with our email database. Creatively, we needed something to really emphasise the accumulation of a year’s worth of mess that needs to be cleaned up thanks to Britex.
READ ON

The Faith Agency SEO Program | 2024-25 Internal Campaign

Implement comprehensive search engine optimisation programme for The Faith Agency to upskill internal capabilities and demonstrate proven SEO methodologies. Following years of offering SEO through partnerships, the agency committed to substantial internal investment to better understand search performance challenges and deliver enhanced outcomes for clients. The 12-month programme focused on 50 critical keywords, enhanced website content optimisation and strategic off-site backlinking to establish authority and drive qualified traffic from businesses seeking advertising and marketing support.
READ ON

Best Drive | Google Ads Strategy

From 2020 to 2022, The Faith Agency assisted national tyre retailer BestDrive to improve their online presence to the drive measurable business outcomes through digital paid search advertising activities. Originally launched as an offshoot of the Continental tyre brand, BestDrive at their peak had 30+ outlets spread across Australia. The objectives of our activity were to increase website traffic, boost conversion rates and optimise pay per click Google Ad campaigns to deliver effective and efficient results to each outlet in their geographic location.
READ ON

Devondale | Adds Real Sparkle

Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
READ ON

Britex | Isn’t It A Good Time To Rehire The Britex?

Produce a fully realised strategic campaign aimed at retargeting customers who last hired a Britex 3in1 Machine 12 months ago. With hiring data coming through from a variety of manual sources including Bunnings, Coles and Woolworths hire form completions, we needed to find a system to help keep things organised and aligned with our email database. Creatively, we needed something to really emphasise the accumulation of a year’s worth of mess that needs to be cleaned up thanks to Britex.
READ ON

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