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Preparing for the biggest sales period of the year is no small task. With a newly launched website and a strong Black Friday sale offering ready to go, Adriatic Furniture asked us to plan and execute a full-scale sales strategy designed to maximise performance across the peak retail period. Our role was to lead an integrated, five-weekend campaign that connected digital, radio, TV and email marketing into a clear omnichannel approach. The goal was simple but ambitious: drive strong online conversion, support in-store traffic, and ensure every channel worked together to capitalise on seasonal demand and commercial priorities.