Copywriting

Spirit Technology SEO Hygiene Project | 2024 Search Optimisation

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Restore organic search performance for Spirit Technology, a fast-growing managed services business in Melbourne, following significant traffic decline after website implementation in early 2023. The Faith Agency was engaged to conduct comprehensive SEO hygiene review and implementation project to identify technical issues impacting search rankings and establish proper keyword strategy across core landing pages. Working alongside paid LinkedIn advertising activity, the project focused on fundamental on-page optimisation elements including page titles, meta descriptions, alt-tags and content optimisation across 20 critical pages to rebuild organic search foundation.
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The Faith Agency SEO Program | 2024-25 Internal Campaign

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Implement comprehensive search engine optimisation programme for The Faith Agency to upskill internal capabilities and demonstrate proven SEO methodologies. Following years of offering SEO through partnerships, the agency committed to substantial internal investment to better understand search performance challenges and deliver enhanced outcomes for clients. The 12-month programme focused on 50 critical keywords, enhanced website content optimisation and strategic off-site backlinking to establish authority and drive qualified traffic from businesses seeking advertising and marketing support.
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Homyped | Magento eCommerce Migration

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Execute a comprehensive platform migration from WordPress to Magento for Australia's leading online footwear retailer. The Faith Agency delivered a scalable, enterprise-level eCommerce solution with seamless ERP integration, custom API development, and enhanced user experience capabilities to support Homyped's rapid online growth and evolving customer expectations.
READ ON

ACCC | Scams Awareness Week 2025 Video Production

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Expand the ACCC's Scam Awareness Week 2025 campaign beyond personal testimonials to include comprehensive educational content. Source additional scam victim stories for hero videos while simultaneously developing seven educational videos covering different scam types. Each educational piece required original script writing for 2-3 minute formats, presenter coordination, and integration with custom animations. All content to be delivered in three different video sizes and translated into five different languages, working in partnership with Burninghouse.
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Adriatic | Why Wait TVCs

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Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
READ ON

Spirit Technology SEO Hygiene Project | 2024 Search Optimisation

Restore organic search performance for Spirit Technology, a fast-growing managed services business in Melbourne, following significant traffic decline after website implementation in early 2023. The Faith Agency was engaged to conduct comprehensive SEO hygiene review and implementation project to identify technical issues impacting search rankings and establish proper keyword strategy across core landing pages. Working alongside paid LinkedIn advertising activity, the project focused on fundamental on-page optimisation elements including page titles, meta descriptions, alt-tags and content optimisation across 20 critical pages to rebuild organic search foundation.
READ ON

The Faith Agency SEO Program | 2024-25 Internal Campaign

Implement comprehensive search engine optimisation programme for The Faith Agency to upskill internal capabilities and demonstrate proven SEO methodologies. Following years of offering SEO through partnerships, the agency committed to substantial internal investment to better understand search performance challenges and deliver enhanced outcomes for clients. The 12-month programme focused on 50 critical keywords, enhanced website content optimisation and strategic off-site backlinking to establish authority and drive qualified traffic from businesses seeking advertising and marketing support.
READ ON

Homyped | Magento eCommerce Migration

Execute a comprehensive platform migration from WordPress to Magento for Australia's leading online footwear retailer. The Faith Agency delivered a scalable, enterprise-level eCommerce solution with seamless ERP integration, custom API development, and enhanced user experience capabilities to support Homyped's rapid online growth and evolving customer expectations.
READ ON

ACCC | Scams Awareness Week 2025 Video Production

Expand the ACCC's Scam Awareness Week 2025 campaign beyond personal testimonials to include comprehensive educational content. Source additional scam victim stories for hero videos while simultaneously developing seven educational videos covering different scam types. Each educational piece required original script writing for 2-3 minute formats, presenter coordination, and integration with custom animations. All content to be delivered in three different video sizes and translated into five different languages, working in partnership with Burninghouse.
READ ON

Adriatic | Why Wait TVCs

Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
READ ON

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