We launched a nimble, data-led campaign that did exactly what it needed to do, and then some. Interest-based audiences were paired with retargeting activity to capture both new fans and returning ticket buyers. We gave Meta’s algorithm the room to move, serving up a mix of static and video content that could find the most efficient path to conversion.

The results? Let’s just say it hit the right note:
• 207 tickets sold
• $16.66 cost per sale – efficient and well under benchmark
• 330,000+ impressions – plenty of eyes on the prize
• 2.59% click-through rate – comfortably above average
• 72% of ticket sales came from interest-based audience targeting
• 68% of conversions driven by video and Reels assets
• All four shows sold out, and we delivered under budget

This one was all about smart targeting, scroll-stopping creative, and getting the timing just right. The campaign didn’t just sell tickets, it packed the room with the right crowd, ready to clap, cheer, and maybe shed a tear (depending on the encore).

If you’re looking to sell out a show, launch an event, or get your message in front of the right people at the right time, we’re ready when you are.