Following 12 months of strategic planning, the Spot Buddy launched with immediate impact, generating over a dozen sales in the first fortnight. Initial creative messaging was expanded with problem-solution and use-case focused campaigns to sustain momentum beyond launch excitement. First month performance delivered exceptional engagement with a 5.43% CTR and $0.12 CPM across Google Ads, establishing consistent sales patterns and a foundation ROAS of 2.58 with strong optimisation potential as platform learning continues.