BestDrive Google Ads Strategy

BestDrive Google Ads Strategy | Case Study

Brief:

Transform underperforming Google Ads campaigns for national tyre retailer BestDrive, driving measurable business outcomes across their network of 30+ outlets. The Faith Agency was tasked with rebuilding their digital advertising strategy from the ground up, focusing on increased website traffic, improved conversion rates, and optimised pay-per-click campaigns that would deliver effective and efficient results to each outlet in their specific geographic location.

Deliverables:

Outcome:

Through a comprehensive strategic overhaul spanning budget optimisation, enhanced tracking implementation, and complete campaign restructuring, we delivered exceptional growth that surpassed client expectations. From January to October 2022, BestDrive achieved a 4.37x increase in ad spend (from £26k to £139k), 160% growth in website traffic, a remarkable 7.72x increase in conversions (from 2,523 to 11,346), and a 38% reduction in cost per conversion. The results demonstrated the power of strategic thinking combined with precise execution, transforming BestDrive’s digital presence and delivering substantial growth in both traffic and conversions across their national retail network.