We started by tightening the basics, ensuring Google Ads and Google Analytics were tracking accurately, right down to the individual item value. A bar stool shouldn’t be treated the same as a full leather lounge, and now, it isn’t. This foundational accuracy has allowed for more meaningful optimisation and reporting.

From there, we leaned into a balanced strategy, with Branded Search utilised to capture high-intent shoppers actively looking for Adriatic, while Performance Max cast a wider net across YouTube, Display, Shopping, Gmail, Maps, and Discovery, keeping the brand visible wherever customers are browsing.

Campaigns are reviewed and refined regularly to reflect seasonal trends (hello, outdoor settings in summer) and key product priorities (like their ever-popular Fjords range). Creative plays a key role too, with range-specific video and image assets used to boost engagement and conversion across visually led placements.

We’ve also kept a strong focus on audience quality, leveraging customer match lists, recent site visitors, and high-performing lookalike segments to keep reaching the right people at the right time.

This is a campaign that evolves with the business – responsive, relevant, and always pushing for better.

Whether it’s driving someone to buy a dining table online or walk into a showroom to find the perfect sofa, this strategy proves that when data, creative and timing line up, the results follow.