Faith Thinking

It’s Raw! Why Authentic Social Media Content Outperforms Polished Posts in 2025

It probably says a lot that I now trust a chaotic TikTok review from a stranger more than I trust a branded product video. Maybe it’s the Gen Z in me. Maybe it’s the fatigue from seeing too many “perfect” posts. But the shift is clear, people aren’t …

Shopify vs. WordPress: A Digital Director’s Honest Take

At The Faith Agency, we’re often asked: “Should we build our website on Shopify or WordPress?” It’s a good question — and like most good questions, the answer depends on what you're trying to achieve. This article is written from a practical point…

Why Going Integrated with the Right-Sized Agency Makes Business Sense

How The Faith Agency delivers scale, strategy and seamless execution for today’s stretched marketing teams In an increasingly fragmented media environment, and with internal marketing teams now being asked to do more with less, the pressure is…

Why Organic Social Matters: Building Brand Stories That Resonate

While paid campaigns can boost visibility, organic social is where relationships begin. Organic social media is often seen as the slower route to results, but it’s one of the most effective ways to build a brand that feels real. It gives businesses …

Breaking through platform algorithms: Media strategies that outsmart the systems

We've watched social and search platforms continuously evolve their algorithms over the past decade, creating both challenges and opportunities for brands seeking visibility. In today's digital landscape, understanding how to work with – rather than …

Measuring brand health: Metrics that matter for sustainable growth

We've been partnering with clients for more than two decades to build and maintain robust brands that stand the test of time. During this journey, we've learned that brand health measurement isn't simply about tracking awareness – it's about capturin…

A Ruff Guide to: Search Engine Optimisation

Look, we’d never sit here and say that we are one of the leading search engine optimisation agencies here in Melbourne, but what we would say is that if you are after an SEO consultant to play nice with the rest of your marketing initiatives, you can…

Faith Thinking | Nike Goes Back To The Future!

Retail

Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purch…

It’s Raw! Why Authentic Social Media Content Outperforms Polished Posts in 2025

It probably says a lot that I now trust a chaotic TikTok review from a stranger more than I trust a branded product video. Maybe it’s the Gen Z in me. Maybe it’s the fatigue from seeing too many “perfect” posts. But the shift is clear, people aren’t clicking with polished anymore. They’re connecting with […]

Shopify vs. WordPress: A Digital Director’s Honest Take

At The Faith Agency, we’re often asked: “Should we build our website on Shopify or WordPress?” It’s a good question — and like most good questions, the answer depends on what you’re trying to achieve. This article is written from a practical point of view. No fluff. No hard sell. Just a clear-eyed look at […]

Why Going Integrated with the Right-Sized Agency Makes Business Sense

How The Faith Agency delivers scale, strategy and seamless execution for today’s stretched marketing teams In an increasingly fragmented media environment, and with internal marketing teams now being asked to do more with less, the pressure is squarely on marketers to not only manage brand and campaign strategy, but to oversee the seamless rollout across […]

Why Organic Social Matters: Building Brand Stories That Resonate

While paid campaigns can boost visibility, organic social is where relationships begin. Organic social media is often seen as the slower route to results, but it’s one of the most effective ways to build a brand that feels real. It gives businesses the space to develop a voice, grow a community, and shape a story […]

Breaking through platform algorithms: Media strategies that outsmart the systems

We’ve watched social and search platforms continuously evolve their algorithms over the past decade, creating both challenges and opportunities for brands seeking visibility. In today’s digital landscape, understanding how to work with – rather than against – these complex systems is essential for media performance that delivers genuine business results. The platforms aren’t trying to […]

Measuring brand health: Metrics that matter for sustainable growth

We’ve been partnering with clients for more than two decades to build and maintain robust brands that stand the test of time. During this journey, we’ve learned that brand health measurement isn’t simply about tracking awareness – it’s about capturing meaningful metrics that directly correlate to sustainable business growth. In today’s data-rich environment, brands can […]

A Ruff Guide to: Search Engine Optimisation

Look, we’d never sit here and say that we are one of the leading search engine optimisation agencies here in Melbourne, but what we would say is that if you are after an SEO consultant to play nice with the rest of your marketing initiatives, you can trust The Faith Agency to deliver a grrrreat […]

Faith Thinking | Nike Goes Back To The Future!

Retail

Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purchase relationship via e-commerce channels or company owned stores. It bypasses the wholesale intermediaries and […]

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