Every platform prioritises video. The algorithm rewards it, audiences expect it and the brands producing it consistently are the ones growing. The challenge for most businesses isn’t knowing that video matters; it’s producing enough of it, at sufficient quality, without blowing the budget on a single hero piece that lives in one place.
The Faith Agency produces social-first video content built for the feed: Reels, TikToks, Stories, product demonstrations, testimonials and behind-the-scenes content. We shoot fast, edit for platform and plan every production to generate multiple assets from a single day. That’s a different discipline to large-scale campaign film production — and a deliberate one. This is video designed to work in social, priced and produced accordingly.
Because we’re an integrated agency, your video content doesn’t get planned in isolation. Shoot days are coordinated with your content calendar, your campaign activity and your paid social strategy. Assets are formatted for every platform they’ll appear on before they leave our edit suite. And if a piece of social video content is performing strongly, our media team can put budget behind it immediately.
Looking for large-scale campaign film, TVC or brand video production? That sits under our Creative service. Video Content covers social-first, feed-native production. Explore Creative Services. Explore Social Media Management.
The most common mistake brands make with social video is treating each platform as a separate production job. One shoot for TikTok. Another for Instagram. A different edit for YouTube. It’s inefficient, expensive and produces inconsistent results because nothing was planned to work together from the start.
We plan every shoot with the full asset list in mind. A single production day produces vertical content for Reels and TikTok, horizontal cuts for YouTube and website, square formats for feed posts and short cutdowns for Stories and paid social ads. Everything comes from the same shoot, edited to the specifications of each platform. Your content calendar gets filled and your cost per asset drops significantly.
What video content production covers:
Social video produced efficiently, formatted correctly and ready to publish.
Social video has different rules to campaign film. Attention is captured in the first two seconds or lost entirely. Captions matter because most people watch without sound. Vertical formats outperform horizontal ones on every major platform. The hook, the pacing and the call to action all need to work within the constraints of a feed environment.
Our team produces video with those constraints in mind from the brief stage, not as an afterthought in the edit. That means content that actually performs in the environment it’s built for, rather than campaign video awkwardly cropped to fit a phone screen.
Video content that’s planned as part of your broader content calendar delivers more value than video produced as a standalone exercise. When your shoot day is coordinated with your posting schedule, your campaign timing and your paid social calendar, every asset has a clear purpose and a clear home before the camera rolls.
Our content shoots are planned by the same team managing your social channels. That means the editor knows what the social manager needs, the social manager knows what’s coming out of post-production, and the media team knows what assets are available to amplify. No handoffs between separate suppliers. No assets sitting unused because nobody knew what to do with them.
Video Content covers social-first, feed-native production: Reels, TikToks, testimonials, product demos and behind-the-scenes content. It’s planned for speed, volume and platform performance. Creative video production covers larger-scale work: brand films, TVCs, campaign hero content and anything requiring a full production crew, extended shoot schedule or significant post-production. If you’re not sure which applies to your project, get in touch and we’ll point you in the right direction.
A well-planned half-day shoot typically produces eight to twelve individual assets across multiple formats. A full day produces significantly more, depending on the number of locations, talent and product lines involved. We scope every shoot in advance so you know exactly what you’re getting before we arrive on set.
Yes. Our team handles the creative brief, scripting where required, shot list, on-site direction and post-production. For brands on a retained content program, we develop a recurring shoot format that keeps production efficient while allowing enough variation to keep the content fresh. You don’t need to come to the shoot with a plan — we bring one.
9:16 vertical for Reels, TikTok and Stories. 1:1 square for feed posts. 16:9 horizontal for YouTube, website embeds and presentations. 4:5 portrait for Instagram feed. We edit to whatever formats your content calendar requires and deliver assets labelled and ready to upload.
Both options work. Many of our clients supply their own staff, customers or existing brand ambassadors for shoot days, which keeps costs down and adds authenticity. Where talent needs to be sourced — presenters, models or actors — we can handle that through our production network. We’ll recommend the most practical approach based on your content requirements and budget.
Directly. For clients on a social media management retainer, content shoot days are built into the program. The social team plans the shoot brief based on the upcoming content calendar, the production team executes it, and the resulting assets feed straight into the publishing schedule. There’s no gap between what gets shot and what gets posted.
Both. Most social content shoots happen on-site at your premises, which keeps costs down and produces content that reflects your actual environment. We also have access to studio facilities for product-focused shoots that require a controlled environment. We’ll recommend the right approach based on what you’re shooting.
For standard social content, two to five business days from shoot to delivery. Faster turnarounds are available for time-sensitive content. We plan shoot schedules with lead times in mind so there’s always content ready to publish when it’s needed, rather than scrambling to fill gaps in the calendar.
Half-day shoots start from $825 and full-day shoots from $1,485 as add-ons to a social media management program. Standalone production is scoped based on your requirements. For clients on our Momentum or Acceleration social programs, a monthly content shoot is already included. See our Social Media Programs on the main Social Media & Content page for a full breakdown.
