You’re looking to grow, to stand out and to make an impact. No matter whether you’re thinking TV, radio, digital or all of the above, we craft media strategies that connect with the right audience at the right time.
As a full-service media agency, we don’t just place ads—we create campaigns that drive real results. Big impact starts with the right strategy. Let’s build it together!
INCREASED BRAND AWARENESS
INCREASED TICKET REVENUE
“The Melbourne campaign for the Good Food & wine Show was a great success; we exceeded all our targets and objectives. The team at Faith were great to work with and managed to bring the campaign to life in an incredibly short time period, bringing in some really outstanding outcomes for our business and brand.”
Marnie Nichols,
Senior Marketing Manager, Good Food & Wine
At The Faith Agency, we use almost 20 years of experience to create digital advertising campaigns that make a difference. Using data-driven strategies leveraged with AI-enhanced automation, we get your brand in front of users who will engage from the get-go. From Google Search ads that capture those ready to take the plunge to social media campaigns that stop the mind-numbing scroll, we create digital strategies that cut through the clutter. Whether it’s paid search, programmatic display, video or social media, we optimise every ad, every placement, every dollar spent to maximise engagement, conversions and ROAS. Plus, with real-time tracking and insights, we continuously refine and optimise campaigns to keep your brand ahead of your nearest rival.
Find out more about our integrated digital marketing services.
We might exist in the digital age, but we all know that traditional media is the skeleton key to unlocking true brand power. Whether it’s impactful TV and radio ads or eye-catching print and outdoor billboards, our media planning and buying team produce memorable campaigns that forge long-lasting connections with your audience. Traditional media provides the impact that digital simply can’t, helping to increase brand awareness, boost credibility, and foster emotional ties with consumers. By strategically planning and buying ad space across these time-tested channels, we ensure your brand gets the visibility it needs to grow and thrive, both locally and nationally.
Don’t settle for a media agency in Melbourne that simply books creative from someone else; find yourself an agency that can collaborate effectively to craft stories that resonate with your audience and integrate creative and media together. Our creative and content services bring your brand to life, with eye-catching imagery, engaging videos and impactful copy that speaks directly to your customers. And when paired with our media planning and buying capabilities, you have a one-stop-shop for all your brand’s needs. Whether you need a full-blown campaign or fresh content for social media, we turn ideas into unforgettable experiences that make you stand out in an over-crowded marketplace.
As a media agency, transparent and accountable reporting isn’t just a box to tick — it’s a core responsibility. Clients trust us to manage their media investments with precision, and that trust is upheld through clear, consistent, and accurate reporting. It’s not enough to deliver results; we must be able to demonstrate how those results were achieved, where budgets are being spent, and what performance trends are emerging. This clarity empowers clients to make informed decisions and aligns everyone around measurable outcomes.
To ensure that clarity, we build real-time reporting dashboards tailored to each client. These dashboards draw directly from live media platforms — like Meta, Google, and programmatic exchanges — so clients can track performance as it happens. Whether it’s spend pacing, conversions, or reach and frequency, the data is always up to date and presented in a way that’s easy to understand. This level of visibility not only builds confidence, it enables faster optimisations and more strategic planning across the board.
CONVERSIONS INCREASED BY
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First, we get to know you—your business, your goals, and what success looks like. No one knows you like you. We dig into audience insights and market trends to build a strategy that actually moves the needle.
Once we go live, it’s not just set and forget. We track performance, tweak what’s needed, and make sure your campaign is still on the right track and soaring.
Transparency is key. We’re just as tired of reams and reams of meaningless data, instead cutting through to deliver clear, no-fluff reporting and insights that can help you refine, grow and get even better results over time.
No jargon, no guesswork, just smart media that gets results. Let’s make it happen!
A media agency helps businesses with their advertising by assisting in the media planning, media buying and management of advertising across multiple channels. With access to industry technology, a media agency ensures that businesses advertising is based on research and data to ensure that the strategy helps brands achieve their marketing objectives.
Media buying is the process of buying advertising space on a variety of channels of platforms to deliver a business’s marketing message to its target audience. It includes channel selection, rate negotiations, demographic targeting and campaign management. Essentially, media buying is the process of strategically placing ads where they will have the biggest impact with the desired audience whilst ensuring the best value for the client’s budget.
Media planning is the strategic process of identifying when and how to deliver a client’s marketing messages. It involves analysing audience behaviours, setting objectives and selecting appropriate channels. Media planning is essential for efficient and strategic media buying processes.
A digital media agency will determine the most appropriate digital channels based on the client’s campaign goals, target audience and budget requirements. These channels will be identified in the media planning process. Depending on the campaign goals, we may look to SEM to drive leads and/or sales, social media to build brand awareness and drive conversions, Display or Video for awareness and engagement or programmatic advertising for its precise targeting abilities. A digital agency has the tools and insights to build a strategic, effective digital media plan to achieve your marketing objectives.
Whilst TV viewing has declined in recent years, it remains one of the highest reaching, most effective mediums available to advertisers. The biggest change to TV viewing is the way people consume TV content. TV viewing has diversified, with BVOD becoming increasingly popular amongst certain demographics. However, even with the diversification, TV remains a powerful medium with high reach and the ability to develop brand trust with your target audience.
When a media agency considers planning and buying TV, the agency will look at the relevant geographical areas for a clients’ campaign. Metro TV covers the areas included in the 5 capital cities. Clients have the option to buy into one or multiple Metro TV markets. For example, a TV campaign can be bought in Melbourne only if this fits with the client’s objectives. Similarly, regional TV can be bought by market with clients having the option to buy TV advertising in regional Victoria only. The ability to target your advertising to specific geographic regions can make TV a cost-efficient channel for many clients, particularly in regional areas.
Media reporting and optimisations is the process of collecting and presenting data that evaluates the performance of media campaigns. This process is essential to evaluate the effectiveness of each channel in a client’s media mix. Analysing this data allows media agencies to optimise the current strategy to move advertising dollars towards channels and platforms that are more cost efficient and deliver ROI.
With the media landscape constantly evolving, it is essential media agencies stay on top of the latest platforms and evaluate their effectiveness. Digital platforms have provided the newest developments in recent times with social media platforms such as TikTok and Meta continually improving their capabilities. Digital Out of Home advertising is increasing in effectiveness, providing advertisers with the ability to run dynamic creative based on a variety of conditions including time of day, weather and geographic location. A digital media agency assists clients in staying up to date with the newest digital channels ensuring marketing budgets are utilised in an effective manner.
The best media to drive online sales will depend on the client’s industry, target audience and advertising budgets. A digital media agency will take these factors into consideration in the media planning process. Traditionally SEM (Google Search Ads) and social media (Facebook & Instagram) will deliver the most cost-efficient online sales across a range of industries.
Doing your media planning and buying with an integrated advertising agency offers clients a range of benefits, with the key advantage being a cohesive approach across your marketing objectives, budget requirements, media planning and buying and creative messaging. An integrated media agency allows key account managers to be across all aspects of a client’s marketing needs. This not only delivers a more cohesive result for the client but also creates cost efficiencies across the range of functions required to successfully execute a marketing plan.
Media planning and buying costs vary depending on a client’s marketing budget and media channels implemented. The Faith Agency can assist with media planning and buying in a cost-efficient manner, working with clients who have marketing budgets of $5,000 per month to clients who have $100,000 per month. The Faith Agency works with clients to achieve effective media buying strategies regardless of the advertising budget.
When considering advertising channels, a media buying agency will consider key factors such as marketing budgets, target audiences, business objectives and industry. Through the media planning process, an agency will understand the target audience and determine how to most effectively reach them. In most cases this will be a mix of digital channels and traditional mediums such as Radio, TV or Billboards.
Campaign reporting is provided monthly, with detailed data and analysis presented. In addition to this, a media agency will monitor and optimise campaign performance on a weekly if not daily basis throughout the month. At the end of each month, data is collated and presented in an easily digestible format to ensure that business KPI’s are being met and results are being continually improved.
