Email is still one of the highest-ROI channels available, but only when it’s done properly. A well-run email program doesn’t just send newsletters. It builds relationships, keeps your brand front of mind, and converts customers you’ve already paid to acquire.
At The Faith Agency, we treat email marketing as an automation and growth system, not a broadcast tool. That means audience segmentation, lifecycle journeys, behavioural triggers, personalised EDM design and performance optimisation, all built to land the right message at the right moment at the right moment.
From welcome flows and abandoned cart sequences to loyalty nurturing, re-engagement campaigns and post-purchase journeys, we design automated programs that keep working in the background of your business.
The result is more revenue from your existing audience, stronger customer retention and an email channel that compounds over time, not one that flatlines after the initial send.
Email marketing and automation are powerful tools, but only when the creative actually works. At The Faith Agency, we design intelligent, data-driven emails and EDM templates that connect every stage of the customer journey, from first enquiry through to re-purchase. Each campaign is supported by refined brand messaging, considered design and conversion-focused copy, so your email program delivers communications that drive measurable growth and long-term customer value.
Email marketing strategy development aligned to business goals
Customer lifecycle mapping and automation planning
Audience segmentation and data strategy
Channel integration across email, SMS, and CRM
Compliance guidance across privacy, the SPAM Act and unsubscribe management
CRM platform selection and configuration
Migration of existing customer databases
Integration with eCommerce, POS, booking systems, and websites
Data structure design and customer profile enrichment
Single source of truth architecture for marketing and sales data
Ongoing CRM optimisation and governance
Setup of leading platforms such as Klaviyo, HubSpot, Mailchimp and ActiveCampaign
Creative design and responsive EDM development
Template design and reusable component libraries
Integration with analytics, forms, and lead capture tools
Campaign planning calendars and scheduling
Copywriting tailored to send-time and conversion goals
List segmentation and targeting
A/B testing of subject lines, content, and timing
Send management and performance monitoring
Welcome and onboarding sequences
Abandoned cart and browse recovery flows
Post-purchase, follow-up and review request journeys
Re-engagement and win-back campaigns
Loyalty, VIP, and retention automation
Multi-step nurture campaigns for B2B and lead generation
KPI framework and performance benchmarking
Custom dashboards and real-time reporting
Conversion tracking and attribution integration (GA4, GTM, CRM)
Continuous testing and optimisation programs
Deliverability monitoring and list hygiene management
Email marketing automation uses behavioural and data-based triggers to send timely, personalised communications throughout the customer journey. Instead of manually sending campaigns, automation runs in the background, delivering the right message based on what a customer has done, bought or browsed. It improves engagement, increases conversions and builds long-term customer loyalty, all while reducing the manual effort of running your email program.
We work across Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Emarsys and Microsoft Dynamics 365. We’ll recommend the right platform for your business size, eCommerce setup and automation requirements, not the one with the best referral program.
Yes. CRM setup, migration and integration is a core part of what we do. We connect your email platform to your eCommerce store, POS, booking system or website so your customer data is clean, centralised and actually useful for marketing.
At minimum: a welcome sequence, an abandoned cart recovery flow, a post-purchase journey and a re-engagement campaign. For eCommerce businesses, browse abandonment and replenishment flows add significant revenue. We’ll map the right automation architecture for your specific customer lifecycle.
Yes, both. Our in-house creative and copywriting team handles EDM design, template development and campaign copy. Because the same team managing your email strategy is also writing and designing it, messaging stays consistent and on-brand across every send.
Through a combination of technical setup (SPF, DKIM, DMARC), list hygiene, send frequency management and content optimisation. We monitor deliverability continuously and adjust based on engagement data, not just open rates, which are increasingly unreliable as a standalone metric.
Yes. We build multi-channel automation flows that combine email and SMS where appropriate, and connect your email program with your paid media, social and website activity. Because Faith manages multiple channels in-house, your email doesn’t operate in a silo.
Beyond open and click rates, we track revenue per send, conversion rate, customer lifetime value impact, list growth and churn. We set KPIs upfront based on your business goals and report against them, not just the metrics that make the numbers look good.
Yes. We offer ongoing retainer management covering campaign planning, copywriting, design, scheduling, reporting and continuous optimisation. Most clients find that having Faith manage email end-to-end delivers better results than briefing individual sends, because strategy, creative and data are all connected.
