The Faith Agency SEO Program | 2024-25 Internal Campaign

Brief:

Implement comprehensive search engine optimisation programme for The Faith Agency to upskill internal capabilities and demonstrate proven SEO methodologies. Following years of offering SEO through partnerships, the agency committed to substantial internal investment to better understand search performance challenges and deliver enhanced outcomes for clients. The 12-month programme focused on 50 critical keywords, enhanced website content optimisation and strategic off-site backlinking to establish authority and drive qualified traffic from businesses seeking advertising and marketing support.

Deliverables:

Outcome:

Strategic SEO investment delivered exceptional organic growth over 12 months, with keyword rankings improving from 6 top-10 positions to 25, and top-3 rankings increasing from 3 to 12. Website traffic doubled from baseline under 200 monthly sessions, with online conversions doubling from 3 to 6 per month, demonstrating genuine business impact beyond vanity metrics. The programme established The Faith Agency as credible SEO practitioners with firsthand experience, enhancing client service capabilities and proving that sustained, strategic SEO effort integrated with broader marketing activities delivers measurable business results.