Spirit Technology SEO Hygiene Project | 2024 Search Optimisation

Spirit Technology SEO Hygiene Project | 2024 Search Optimisation

Brief:
Restore organic search performance for Spirit Technology, a fast-growing managed services business in Melbourne, following significant traffic decline after website implementation in early 2023. The Faith Agency was engaged to conduct comprehensive SEO hygiene review and implementation project to identify technical issues impacting search rankings and establish proper keyword strategy across core landing pages. Working alongside paid LinkedIn advertising activity, the project focused on fundamental on-page optimisation elements including page titles, meta descriptions, alt-tags and content optimisation across 20 critical pages to rebuild organic search foundation.
Outcome:
Comprehensive SEO hygiene project successfully restored Spirit Technology’s organic search foundation through strategic keyword allocation across 20 core pages and fundamental technical optimisation implementation. The nuanced approach balanced search engine requirements with user experience, implementing critical backend elements including optimised page titles, meta descriptions and alt-tags alongside content refinement for keyword integration. Early results demonstrate positive organic traffic improvement with multiple previously unranked keywords now achieving measurable positions, establishing solid foundation for ongoing SEO development and content marketing strategy.

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