ACCC | Scams Awareness Week 2025 Video Production

ACCC | Scams Awareness Week 2025 Video Production

Brief:
Expand the ACCC’s Scam Awareness Week 2025 campaign beyond personal testimonials to include comprehensive educational content. Source additional scam victim stories for hero videos while simultaneously developing seven educational videos covering different scam types. Each educational piece required original script writing for 2-3 minute formats, presenter coordination, and integration with custom animations. All content to be delivered in three different video sizes and translated into five different languages, working in partnership with Burninghouse.
Outcome:
We successfully delivered both victim testimonial videos and the complete educational suite across all required formats and languages within the compressed timeline. The seven educational videos were brought to life through a combination of professional presenter delivery and sophisticated animation sequences produced by Burninghouse, with each video output in three different sizes and professionally translated into five languages to ensure maximum accessibility and reach. The integration of live-action and animation provided engaging mixed-media content that effectively communicated complex scam prevention strategies across diverse audiences. The campaign’s multilingual, multi-format approach combined with the dual strategy of emotional testimonials and informative prevention content created a comprehensive awareness initiative that both warned audiences of real consequences and equipped them with practical knowledge to avoid becoming victims themselves.
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