Most marketing teams are doing manually what should be running automatically. Leads come in and get followed up inconsistently. Customers move through a purchase journey with no triggered communications along the way. Email campaigns go out on a broadcast schedule to everyone, regardless of where they are in the funnel or what they’ve done. The data exists to do this properly. The tools exist to do this properly. The problem is usually that nobody has built the system.
Marketing automation is the infrastructure that connects your data to your communications and your communications to your outcomes. Done properly, it means the right message reaches the right person at the right moment – automatically, consistently and at a scale no manual process can match. Lead scoring surfaces your best prospects before your sales team wastes time on the wrong ones. Nurture sequences move contacts through the funnel without anyone having to manually intervene. Re-engagement workflows recover customers who’ve gone quiet. Attribution modelling shows you which channels and touchpoints are actually driving revenue.
At Faith, we implement marketing automation end-to-end. Platform selection, build, integration, testing, training and ongoing optimisation. We work across HubSpot, Marketo, Pardot and ActiveCampaign, and we integrate everything with your CRM, your website and the rest of your marketing stack. The result is a system that runs, learns and improves – and a team that spends less time on repetitive tasks and more time on work that actually requires them.
Marketing automation doesn’t work in isolation. The workflows we build connect directly to your paid media targeting, your content program and your web personalisation. Explore AI Strategy & Consultation. Explore Web & Digital.
The difference between marketing automation that delivers results and marketing automation that sits largely unused comes down to how it’s built. Most implementations fail not because the platform is wrong but because the workflows are too simple, the data isn’t clean, the integration with the CRM is incomplete, or the team doesn’t know how to use it after the agency hands it over.
We build automation systems that are designed around your actual customer journey, not a generic template. That means mapping the real decision points where a well-timed message changes behaviour. It means building lead scoring models calibrated to your specific definition of a qualified lead. It means making sure the data flowing between your marketing platform, your CRM and your website is accurate, current and actionable. And it means training your team so they can run, adjust and extend what we’ve built without needing to call us every time.
We also build with the broader Faith ecosystem in mind. The audiences defined in your automation platform inform your paid media targeting. The behavioural signals captured in your workflows feed back into your content strategy. The attribution data shapes how we allocate budget across channels. Automation isn’t a standalone system – it’s the connective tissue between everything else.
What marketing automation covers:
A marketing automation system that your team actually understands and can operate. That’s what we build.
We don’t have a preferred platform and we don’t get referral fees for recommending one over another. HubSpot, Marketo, Pardot, ActiveCampaign – each has genuine strengths and genuine limitations, and the right choice depends on your business size, your sales process, your existing stack and your budget.
We’ll make a recommendation based on those factors and be direct about the tradeoffs. If you’re already on a platform and it’s the right fit, we’ll build on what you have. If it’s the wrong fit, we’ll tell you that too and help you make the case for a change. What we won’t do is shoehorn your requirements into a platform that isn’t suited to them because it’s easier for us.
Once the platform is selected, implementation is our focus. Configuration, workflow builds, integration, data migration, testing. We don’t hand over a partly built system and leave your team to figure out the rest.
Marketing automation is only as good as the data it runs on. Poorly structured contact records, incomplete behavioural data, a CRM that doesn’t sync properly with your marketing platform – any of these will undermine even the most carefully built workflows.
Before we build, we assess. We look at the quality and structure of your existing data, identify what needs to be cleaned or enriched, and make sure the integration between your systems is solid. It’s not the glamorous part of the engagement but it’s the part that determines whether automation actually works.
For clients coming to us with a history of failed automation attempts, this is usually where the problem is. The tools were fine. The data wasn’t. We fix the foundation before we build on it.
Depends on where you are. HubSpot is the most accessible starting point for businesses without a dedicated marketing ops function – the interface is intuitive, the CRM is built in and it scales reasonably well. Marketo is more powerful and more complex, better suited to larger organisations with dedicated marketing operations teams and more sophisticated requirements. Pardot is the natural choice if you’re already invested in the Salesforce ecosystem. ActiveCampaign sits between HubSpot and Marketo in terms of complexity and cost, and works well for mid-market businesses with reasonably sophisticated email and automation needs.
We’ll ask the right questions about your business and make a clear recommendation. If you’re already on a platform, we’ll start by assessing whether it’s the right fit before assuming we need to change it.
Yes, and this is a common situation. Most underutilised automation platforms aren’t the wrong tool – they just weren’t implemented properly, or they were implemented without enough consideration for how the team would actually use them day to day. We audit what exists, identify what’s salvageable and what needs to be rebuilt, clean up the data, and build out the workflows that should have been there from the start. We also retrain whoever is responsible for running the platform so they have the confidence to use it properly going forward.
A standard implementation – platform configuration, core workflow builds, CRM integration, team training – typically takes eight to twelve weeks. More complex builds involving multiple workflow streams, significant data migration, custom integrations or advanced attribution modelling can take twelve to sixteen weeks. We scope each engagement individually and give you a clear timeline before work starts.
Access to your existing platforms and data, time with whoever owns the CRM and whoever manages sales operations, and a clear brief on what a qualified lead looks like in your business. The lead definition conversation is often the most important one we have early on – marketing and sales don’t always agree on this, and a lead scoring model built on a vague definition isn’t useful to anyone.
Directly. The audience segments defined in your automation platform can feed directly into your paid media targeting – suppressing existing customers from acquisition campaigns, building lookalike audiences from your highest-value contacts, retargeting leads who’ve engaged with specific content. When Faith manages both automation and media buying, these connections happen as part of the same strategic conversation, not as an afterthought.
Yes. We work with Salesforce, HubSpot CRM, Microsoft Dynamics and most other major CRM platforms. The integration work includes mapping fields between systems, setting up bidirectional sync, defining which system is the source of truth for different data types, and making sure contact records stay clean as data moves between platforms. We test thoroughly before going live.
Marketing automation implementation is typically priced between $15,000 and $40,000 depending on the platform, the complexity of the workflow builds, the integration requirements and the amount of data work involved. Straightforward implementations on simpler platforms sit at the lower end. Enterprise builds with multiple workflow streams, significant CRM integration and custom attribution modelling sit at the higher end. Ongoing optimisation and management is available as a retained service from $2,500 per month. We scope each engagement individually and provide a detailed breakdown before work starts.
If your leads aren’t being followed up consistently, your nurture sequences aren’t running, or your automation platform is sitting largely unused – that’s revenue being left on the table. Let’s talk about what a properly built system looks like for your business.
03 8646 0100 | admin@thefaithagency.com.au
Level 2, 144-148 Ferrars Street, South Melbourne VIC 3205
