B2B
While the need to engage, inform and persuade is the ever-present ingredients of what we do at Faith, B2B marketing strategies demand considerations that clearly recognise the priorities of a business audience.
Over many years, the team at Faith has built up an impressive portfolio of B2B marketing strategies and campaigns for clients across a variety of industries. By clearly mapping the path to purchase, or in some cases, specification, Faith has crafted campaigns that recognise the need for powerful and compelling communications that are balanced with the required technical depth, to support a positive business case.
Industry-focused media consumption studies and a clear understanding of the sales engagement process are key to great B2B campaigns. To ensure clarity, impact and message comprehension, Faith typically employs an integrated approach through a variety of channels; from target specific publications to exhibitions, events, microsites, mobile apps, eDM’s, social media (LinkedIn, Facebook, etc.) and technical collateral to support one to one selling.
B2B MARKETING STRATEGIES
Faith creative and design team develop ideas that help brands engage with their consumers and build strong emotional bonds.
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