We all know the Amazon story and how the e-commerce giant is continually redefining the customer experience. However, there’s another developing giant in this space that is just as impressive, albeit on a smaller scale.

With a market capitalisation of about $56 billion, JD.COM is about a tenth of Amazon’s size.

Headquartered in Beijing and expanding rapidly, JD.COM is a Fortune Global 500 company and a major competitor to Alibaba. Having announced plans to enter the US market this year, and having opened an office here in Australia during February, this video provides an insight to the formidable investments it is making into logistics and supply chain automation.

No doubt we will see and hear more of JD.COM!